Landing pages have one goal i.e. to drive conversions and leads. Landing pages provide a dedicated place for loyal audiences to complete a specific call-to-action (CTA) in digital campaigns. They keep eyes on the ultimate goal, be it signing up for an email newsletter, or completing a purchase. You can’t drive those conversions without traffic. You first need to send people to your...

Instagram is undeniably the best social media platform today especially if your target audience is under 34 years of age. As per the statistics, it has 500+ million daily active users globally, which means that it is a viable platform for marketing in 2021. So, how can you make the best use of these statistics to create your brand identity and engage more people? The simple answer is - SEO...

Why Bother With SEO? Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few...

Web design is an important and frequently overlooked aspect of developing a compelling online presence for your brand. Many businesses settle for a serviceable website that checks a box, simply because they feel like they must have one. However, having good web design is far more critical than most companies realise, and here’s why: E-commerce is on the rise, with more customers buying...