Landing pages have one goal i.e. to drive conversions and leads. Landing pages provide a dedicated place for loyal audiences to complete a specific call-to-action (CTA) in digital campaigns. They keep eyes on the ultimate goal, be it signing up for an email newsletter, or completing a purchase. You can’t drive those conversions without traffic. You first need to send people to your landing pages so they can see your value proposition and then, it responds to your CTA( Call-to-action). This article will tell you about free strategies for driving traffic to landing pages, so you generate conversions and sales without burning your budget. 

• Create compelling referral content
• Partners with influencers
• Use search advertising
• Guest blog on relevant sites
• Use social media advertising
• Link internally across your website
• Use search advertising

Here are some tips for driving Paid search traffic to your landing pages-

• Reach Audience On Premium publisher Sites- Advertisers can reach audiences across top publisher sites. Your landing pages will attract new visitors that don’t exist on your email lists, but some of the people in your landing page target audience probably do. We’re connected digitally to help marketers drive high-quality, engaged audiences to their landing pages. As we’ll drove 85% of all traffic to those commercial sites. The ads show-in feed as recommended content, fitting continuously into the reader of viewer experience.  Advertisers also manage their campaigns by creating audience segments and retargeting key consumers.

• Use Search Advertising- Paid search traffic or Pay-per-click (PPC) advertising involves creating ads that show up on search results pages. Google Pay-per-click platform Google Adwords, for example, lets publishers bid on search keywords for a chance at a top placement. To earn higher, brands might have a target popular keywords such as online tax filing or free tax filing. Since they’re on the front of the results pages, these ads help to drive traffic back to a brand’s website for a certain price per click. 

• Boost Your Social Media Strategy- Social media is one place from where you can drive massive traffic and engagement for brands around the world. Several platforms like Facebook,  Twitter, Instagram allow brands to multiply their following and build stronger relationships with their existing followers. To drive traffic on your landing pages and build meaningful connections with users, focus on posting high-quality content that appeals to your target audiences like interests and pain points. Choose a posting schedule and post frequently so that you can build momentum. 

• Link Internally Across The Website- Internal linking is the practice of hyperlinking to other pages on your website’s domain. If you’re trying to drive traffic to a sale landing page for a specific product on your website. You might place the landing pages link on the web pages where you discuss other products in the same collection. Internal linking is the best way to keep your user on your website, as they’ll also get the entire information if they not have seen before on their own. This will improve the SEO value of your website, which can also help you rake in more landing page traffic in the long run. 

Creating a landing page is the first step to driving leads and conversions Advertisers must know how to get direct traffic to a landing page, so people are there to complete those conversions and consume that brand messaging. Use these tips to get paid search traffic to a landing page. And if you’re searching SEO company or SEO Wellington then visit our website and connect with us to build strong relationships with users. 

Source URL:https://ambitious.nz/sales-funnel/what-is-a-landing-page-and-why-do-i-need-one/