Due to intense competition in today’s society, small businesses are always looking for ways to improve, how they price their product and or how they develop promotional offers that will improve their profitability. Among the best approaches to doing this is through promotion optimization tools Promoting and communicating adjacent products is the most effective way of achieving this. These...

In the current world of business, one cannot afford to get complacent simply because he or she offers the best products or services. Firms require applying analytics-driven solutions to improve their promotional campaigns, product pricing, and customer rewards. Promotion optimization tools have therefore been hailed as the modern day pillars for any organization that wants to capture the...