The effectiveness of price sensitivity analysis is crucial to organizations that seek to make the highest profit possible whilst still operating within the prevailing market conditions. The knowledge about the customers’ response to differential changes in price is particularly helpful for the businesses wishing to take proper actions and set the appropriate prices during the momentous...

In the present world of intense competition, every firm is always exploring ways to cut down on costs so as to maximize profits. Marketing promotion optimization software has thus developed as a vital tool of achieving this effort, in an effort to offer enhanced applications to improve marketing tool efficiency and profitability. Below is how this powerful tool can help organizations achieve...