While the average conversion rate for a website is around 2.35% of the traffic it generates, one can significantly increase this rate with proper marketing tactics. In exceptional cases, the percentage is as high as 11% of the overall traffic. Business owners can increase website traffic by incorporating the following tips in their online marketing strategy. USE SOCIAL MEDIA While...

Search Engine Optimization is no longer as simple as it was some years ago. The Internet has long evolved from keyword-stuffed and click-bait content to information-rich and relevant offerings. Google especially has rolled out several algorithms to provide its users with accurate search results as per their search intent. As of 2021, Google has about 200 ranking factors. It might be difficult...