Did you know?

According to research, prospects and customers keep your promotional t-shirts for an average of 14 months; these statistics imply that you remain on the top of customers' minds for more than a year. As much as this study is accurate, we all know we keep the t-shirts for a lot more than the stated period. Don’t we?

However, for small and big businesses alike, branding through promotional merchandise is quite effective.

If you want something more to be convinced of, read this article and find out the benefits of using custom promotional shirts for marketing.

Benefits of Custom Promotional Shirts for Marketing

Let’s look at why these custom t-shirts with logos work so well.

●     Long Term Advertisement

●     High Visibility; Low Cost

●     Practical and Timeless

●     Conversation Initiator

●     Create Strong Company Culture

●     Increases Customer Trust and Retention

●     Generates Physical Interaction with Customers

●     Makes your Customers Feel Special

●     Help you Win Competition

The benefits of custom promotional t-shirts are countless, but we will discuss a few of them in detail in this article.

Long Term Advertisement

Promotional t-shirts can do what highly paid traditional and digital marketing techniques cannot.

The company spends only once on this advertising and continues to avail the return for a very long time. On the contrary, TV commercials, newspaper ads, and even online paid marketing require a constant supply of resources.

Moreover, t-shirts are something that people wear everywhere. So whenever a customer goes wandering in the park, roaming about the town, for lunch in a restaurant, or taking a class on campus, your brand will go with them. These are just a few instances you can only imagine what these walking advertisements can do for your company.

High Visibility; Low Cost

While companies are bearing big budgets for spreading their brand’s message, you can win the race with minimum investment. Custom promotional t-shirts are the way out of this heavy spending. They are cheap yet effective. And when you order them in bulk, you can save even more.

Do you want to know a tip that will help you cut more of your cost?

Choose a simple design and fewer colors while customizing your t-shirts because the printing adds a considerable chunk to the cost, but with fewer colors, you can control that too. And even if you want some colorful graphics on your shirts, the price will still be way less than those costly commercials and pay-per-click ads.

T-shirts are Practical and Timeless

T-shirts have an advantage over other promotional items; they are unforgettable. While people take other promotional items home, keep them in a cupboard, and forget that those items exist, the t-shirt remains functional throughout. And they never go out of style. Whether it is winter, summer, or any season people wear them the whole year. Even when they stop wearing these shirts out of home, they still put on their favorite tees at home.

Conversation Initiator

Remember, when you give them a branded t-shirt, you provide them with a topic to discuss in every gathering. A high-quality, well-designed tee speaks a thousand words itself, let alone its wearer.

They are now your brand ambassadors, and their close ones will surely be your customers because nothing works more than word of mouth in the world of business.

Companies can leverage this opportunity by creating excellent, classy shirts and associating a story with them. For instance, instead of distributing shirts on the road, play some games with the prospects and award the t-shirts to the winners. In this way, they will proudly share their achievement with everyone.

Create a Strong Company Culture

Branding is not always done through customers; employees serve as a great asset for this purpose. When the workforce appears in branded shirts at the office, they will work with a unique energy that day. You will notice a visible change in the performance and productivity of every employee.

Moreover, this step will unify the team and give employees a feeling of recognition. They will own your brand and look more professional. Even if you do not want to set a uniform for daily wear, have your workers wear the promotional tees on events and special occasions.

How to Use Freebies Effectively?

The list of benefits is eternal, but you must also know how to use this promotional tactic the right way.

●     The first thing you must consider is the budget and the number of t-shirts you want.

●     Set a target market before proceeding towards designing the t-shirts. Know who your customers are and what they want.

●     Make 2 to 3 designs and get them approved by your peers

●     Research 2 to 3 stores before placing an order

●     After considering every factor, move towards order placement.

●     Send a test giveaway to a few customers and calculate performance.

Send all the T-shirts.