Golden Goose hit
I guess having four older brothers may have something to do with that-more wardrobes to shamelessly dip into. The images spread quickly. "For the past year, it's been all about maximalism, but when COVID-19 Golden Goose hit, we saw it take a backseat to stealth luxury," she said at the time. Just a few years ago, most luxury brands stayed out of the consignment and resale conversation.
There's an overwhelming sense in mainstream culture that the impenetrable sameness of lockdown life would obliterate personal style in favor of a homogenized look. Sweatpants, soft shoes, and nap dresses would rule-crystal earrings would be reserved only Golden Goose Outlet for Zoom happy hours.
It'll be fine, I thought. The collaboration with Crocs came at the perfect time. At the time, it was like carrying an Herm锟斤拷s Birkin-only less expensive. This project follows a similar one Baptista launched as the creative director of Lacoste back in 2018: a collection of polos featuring endangered species in place of the brand's signature crocodile logo, like the Iberian lynx and the Hawaiian monk seal, with a percentage of proceeds supporting the International Union for Conservation of Nature.
What started as a company happy hour quickly grew to film screenings with special guests, including high-profile actors and stylists. We just hosted an event for an awards show where we partnered up with a spirits brand, and they sent us cocktail kits to make signature drinks for the night.
It's a bold move Golden Goose Sale to launch a label during a pandemic, but Ruensumran found it to be a way to save jobs and promote local industry in a fashion community that was slowly unraveling around her. "I'd rather take this money to pay for the pattern cutter and the graphic designer who lost their job," she says.
All to say, it isn't editors who should be worried about losing their market share. It's retailers. Sweatpants, soft shoes, and nap dresses would rule-crystal earrings would be reserved only for Zoom happy hours. The "ugly dad sneaker" has taken over the streets of fashion week (as well as my Instagram feed).
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