Web analytics refers to the collection, analysis, and interpretation of web traffic to understand and maximize web usage. Web analytics isn't just a method for tracking web traffic; it can also be utilized as a powerful tool for market and company analysis and measure and improve web site effectiveness. It is used to collect information from users who have visited a particular site. The information gathered from web analytics may include such things as what pages the visitors clicked on, how long they stayed on the site, how often they changed pages, what programs they used most frequently, etc. Some types of web analytics are detailed and intrusive while others are more passive and focus on a particular area of a site, such as page views.

There are two basic types of web analytics that can be implemented in any website. These are: intrusive and non-intrusive. Non-intrusive web analytics collects information about visitors to a site in their normal browsing environment, such as what pages they visit most frequently, where they go on the site, how often they leave the site, what language they speak, what devices they use and other data. Generally, advertisers purchase this kind of data when users sign up for email newsletters, download free software, or visit a particular site. This type of analytics is usually gathered by the host server software used to maintain a website, and it must be supported by the browser in use by the visitor to the site.

Intrusive analytics platforms gather website data in addition to what is collected by non-intrusive analytics platforms. In particular, these are web analytics platforms that are designed specifically to collect information about website visitors. The major benefit of using an intrusive analytics platform is that it can generate large amounts of website traffic and generate a large amount of referral activity from users who see a link to a site within the hyperlink or "bio box" that has been provided on the site. This may cause the visitor to spend more money on the website or at least make the visitor more likely to make a future purchase of services or products provided by the business. However, if the user does not like the site, he/she may simply remove themselves from future purchases without spending much money.

On the other hand, a well-designed web analytics platform will also allow the user to define what elements should appear in a "call to action" and what elements should not. For example, you may want to allow the user to click an icon to be taken to a separate page, but you also want the user to see a graphic or text description of what will happen next. Therefore, the web analytics service used by your company should allow you to identify the calls-to-action, create the description text, and place it in different places on the website. This will allow your website visitors to determine what is important to them and what is not.

The second type of web analytics that is useful is social media. The primary goal of social media is to increase web usage and brand awareness among consumers. Social media analytics can provide a wealth of information about who is visiting your website, when, and why. By using web analytics, you will be able to see what types of social media are most popular, which sites are the most successful, and which types of links are the most effective. You can then use these data to create new content, increase web traffic, market your products and services better, and engage with your customers more.

Finally, web analytics is extremely valuable for determining your online strategy. The data gathered from web pages will allow you to determine where most of your traffic is coming from, which search engines bring in the most traffic, and which web pages seem to be the most effective when it comes to driving web traffic. As a result, you will be able to build an online strategy that targets search engine traffic, social media traffic, and organic web traffic - resulting in the best results possible.