Go any where, search anywhere, and one may observe that there are literally well past a thousand skincare brands on the market currently. There are so many options, choosing the right skin care products may be a bit impossible. We are going to help you to filter the list by applying a basic filter of what might be important in choosing skincare products. I can remove most of the brands by making sure the items are from a brand that is; owned independently, are toxin-free, and are cruelty-free. These are important values that we all share and everyone supports from a business.

Independently-owned brands are brands that have not received any external capital in exchange for a percentage of ownership of the brand. These companies are typically called Indie brands. There are several Indie brands across the market that operate on a small basis due to their smaller size. Plus there are a few Indie brands which are leading the trend and have grown into a nationwide existence. There are additionally a few Indie brands that are pursuing the prize of becoming globally traded. One such brand in the Indie space is Russell Organics. The brand is succeeding across all beauty channels from mass to prestige. Russell Organics is also internationally distributed, with a publicly stated desire of being the first globally traded Indie brand. When selecting an Indie brand be cautious of not disclosed external investors. We have looked, and almost all of the larger so-called Indie brands has received outside investors.

The following filter for choosing a great skincare product is it being toxin-free. What does this really mean? There are thousands of synthetic ingredients, botanical ingredients, emulsifying ingredients, and extracts used to create products. Several of these ingredients may be synthetic chemicals which have been shown to be toxic to humans and to the environment. Russell Organics is heading the Clean Beauty movement by never using harmful ingredients and by completely listing every ingredient in every product. Search on your own. Look at products. Do you see ingredients listed as parfum? Did you know that perfume may have over 900 chemicals and you would not ever know which ones? Talk about organic skin care . Have you ever enter into a room and smell a fragrance and at once have itchy eyes and start to sneeze? Those are the harmful chemicals that can also be hiding in your skin care products. A fantastic resource to investigate on ingredients is Environmental Working Group that has made a large compilation of ingredients and highlighted their level of toxicity.

The last criteria is the brand being cruelty-free. What does cruelty free really mean? There is a lot of misinformation about the term. Let’s start by identifying that to be cruelty-free, the product is required to be a vegan brand. That means no animal derived ingredients such as milk, honey, beeswax are never added in any product. That removes at least 90 percent of the brands in the market. The other criteria for being cruelty free is having never tested products on animals. Every one of the global mass cosmetic brands have conducted testing on animals. This lust for profits at the expense of killing animals is not excusable and should not be supported by buying their products.

In closing, these simple primary filters will assist you to reduce down the list of selections to those brands that are worthy of your support. From there it may be an easy process of selecting the right skin care product for your skin type.