Podcast Marketing: How Good Are You Deploying This Defintive Marketing Method
Each day starts and usually concludes with the same question. Our customers and prospects frequently ask us "How can I grow my business and capture my fair share of market share?" Our answer is rather simple "Build your base of prospects and build that pipeline consistently and effectively."
One big tip I'm going to give you when you I share my short synopsis with you todayis to learn how to become an effective PodCaster while watching your bottom-line soar!
Over the past 10 years in the last decade, the Internet has led to the development of many groundbreaking marketing methods. From ezine publishing that has been successful and distribution, all the way to more prominent techniques for optimizing search engines.
As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.
Our radio show on the internet, Net Talk Radio has been very well received by listeners and advertisers alike. I think I've known that over time, faster high-speed connectivity and hand-held devices would ultimately allow for an expanded target audience reach.
The day has finally come!
Though we started using our online talk radio format some time back, we're being able to make it more enjoyable by allowing our listeners quickly download our show (information or entertainment) directly onto their iPod and iRiver platforms. Our listeners can now listen whenever and wherever "they" want to. As an added benefit to us and our valuable advertisers, we are able to track every hit (listener) around the clock at the price of the cost of a cup of coffee! We achieve this with the help of one of today's best emerging audio/blogging technologies popularly referred to as "PodCasting".
Anyone Can Do This!
First, what exactly is podcasting?
The term "podcasting" manifested as a fresh way to define the technology that is that is used to distribute (share) audio content from websites to consumers (clients) of the content, who usually listen to it through the iPod (hence the name "pod") or some other type of .mp3 player (iRiver) at their discretion as well as their convenience and control.
PodCasting is a bit like the concept of time-shifted video applications and devices like TiVo, which allow you to watch exactly what you want at the time you want it, by simply recording and storing videos, however, PodCasting is mostly used for audio-based content to date. (Universal streaming of video is most likely in the near future.) In conclusion, I'll be clear that this easy to use emerging technology is able to transfer (deploy) any kind of file like images (images) and videos, software updates and/or text.
PodCasting makes use of an XML-based system called RSS (Real Simple Syndication). Publishers of content (PodCasters) provide new content in the format of XML RSS file which includes dates, titles, descriptions, as well as specific links to .mp3 files. This "automatically" created file is known as the RSS feed. Dave Winer is considered by many to be the inventor of RSS and also a pioneer in the world of applied XML. The component to making PodCasting be compatible with RSS can be described as "enclosures" (remember that term) an element that is which is supported with RSS 2.0.
As a consumer or an end-user, you simply run the "aggregator" (remember this word, too) program like MTV's Adam Curry's iPodder software installed on your personal computer, which allows you to sign up to RSS feeds. The programs like Adam's work according to a set schedule or random design download the RSS filesand then check for new content is available. If new content exists the audio files are automatically downloaded and placed in the appropriate folder (of your choice) in your computer's hard disk or directly routed to your mp3 player.
I added an asterisk mentioned above to create a an honest and sometimes painful disclaimer. When I said that "Anyone Can Do This" it is better to precisely say, "Anyone that properly learns (from an authentic professional) and then activates their own PodCast process will reap the significant harvest of larger numbers by developing and nurturing their own community. As an online business owner this is huge and essential! This strategy for marketing won't only make you financially solvent, it can even transform you into an "STAR"!
Integrating the PodCast Magic into Your Arsenal
Here's a checklist of things you can do to prepare yourself to present your very first PodCast presentation.
1. Do some research on the PodCast component.
Find out the specifics of the details of what PodCasting is and how it works. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.
2. Physically Search Out Only The Genuine Professionals
Create a list of those PodCasters that undeniably know exactly what they are doing. Find the top. From this list, call them by phone and ask them to pick the brain(s). If you are unable find an actual telephonic point of contact, I strongly suggest that you remove them off your list. It is best to be doing business with businesses that believe in "touching" their customers with an intimate and personal touch rather than just an email. Remember, you are seeking a partner. podcast bookmarking service . Not necessarily someone to make money and then be off. A solid alliance (friendship) is your objective here.
3. Discover Your Passion
What is your love for sharing with others? What is the real value your customers gain from your work? What is your ideal audience? Know what is your "WHY"!
4. Develop Your Plan & Work Your Process
What is it that you must master? What do you need to do? What date do you have to be able to meet? Who will provide you with the assistance you need to implement your plan. What equipment will you need?
5. Make Your Podcast Happen!
As you roll out you "new-to-you" adventure do not expect perfect perfection in the beginning. Be patient with yourself and accept that you'll change. We all started from the beginning. You should have seen my first radio air check at my very first radio gig from Bakersfield, California. I sounded exactly like the bumbling knucklehead. :-) Enough practice and dedication will make you nearly perfect, but take your time and allow yourself the time to grow.
Take a listen and connect with other Pro-PodCasters. Listen to neighborhood radio stations. Read articles and books like this one on a regular basis. (I do it all the time!)
6. Finally... There are no excuses!
If you "really" desire to crank up the heat on your marketing campaigns, then PodCasting will give you the substantial advantage in terms of marketing.
Be aware of this...
Some will discuss it, but never make their move.
You, on the other hand, can accept no excuses, and begin creating your first PodCast as soon as possible! (At the very least, be sure to move PodCasting towards the top of your "TO-DO" lists!
In closing today...
I have illustrated only a fraction of what is required to know before you go piling into your PodCast endeavor full steam ahead. Make sure you identify and test all the angles of marketing when it comes to creating an ongoing profitable PodCast production for the entire people to hear and to pay attention!
We wish you a Happy and a Proud PodCast!
One big tip I'm going to give you when you I share my short synopsis with you todayis to learn how to become an effective PodCaster while watching your bottom-line soar!
Over the past 10 years in the last decade, the Internet has led to the development of many groundbreaking marketing methods. From ezine publishing that has been successful and distribution, all the way to more prominent techniques for optimizing search engines.
As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.
Our radio show on the internet, Net Talk Radio has been very well received by listeners and advertisers alike. I think I've known that over time, faster high-speed connectivity and hand-held devices would ultimately allow for an expanded target audience reach.
The day has finally come!
Though we started using our online talk radio format some time back, we're being able to make it more enjoyable by allowing our listeners quickly download our show (information or entertainment) directly onto their iPod and iRiver platforms. Our listeners can now listen whenever and wherever "they" want to. As an added benefit to us and our valuable advertisers, we are able to track every hit (listener) around the clock at the price of the cost of a cup of coffee! We achieve this with the help of one of today's best emerging audio/blogging technologies popularly referred to as "PodCasting".
Anyone Can Do This!
First, what exactly is podcasting?
The term "podcasting" manifested as a fresh way to define the technology that is that is used to distribute (share) audio content from websites to consumers (clients) of the content, who usually listen to it through the iPod (hence the name "pod") or some other type of .mp3 player (iRiver) at their discretion as well as their convenience and control.
PodCasting is a bit like the concept of time-shifted video applications and devices like TiVo, which allow you to watch exactly what you want at the time you want it, by simply recording and storing videos, however, PodCasting is mostly used for audio-based content to date. (Universal streaming of video is most likely in the near future.) In conclusion, I'll be clear that this easy to use emerging technology is able to transfer (deploy) any kind of file like images (images) and videos, software updates and/or text.
PodCasting makes use of an XML-based system called RSS (Real Simple Syndication). Publishers of content (PodCasters) provide new content in the format of XML RSS file which includes dates, titles, descriptions, as well as specific links to .mp3 files. This "automatically" created file is known as the RSS feed. Dave Winer is considered by many to be the inventor of RSS and also a pioneer in the world of applied XML. The component to making PodCasting be compatible with RSS can be described as "enclosures" (remember that term) an element that is which is supported with RSS 2.0.
As a consumer or an end-user, you simply run the "aggregator" (remember this word, too) program like MTV's Adam Curry's iPodder software installed on your personal computer, which allows you to sign up to RSS feeds. The programs like Adam's work according to a set schedule or random design download the RSS filesand then check for new content is available. If new content exists the audio files are automatically downloaded and placed in the appropriate folder (of your choice) in your computer's hard disk or directly routed to your mp3 player.
I added an asterisk mentioned above to create a an honest and sometimes painful disclaimer. When I said that "Anyone Can Do This" it is better to precisely say, "Anyone that properly learns (from an authentic professional) and then activates their own PodCast process will reap the significant harvest of larger numbers by developing and nurturing their own community. As an online business owner this is huge and essential! This strategy for marketing won't only make you financially solvent, it can even transform you into an "STAR"!
Integrating the PodCast Magic into Your Arsenal
Here's a checklist of things you can do to prepare yourself to present your very first PodCast presentation.
1. Do some research on the PodCast component.
Find out the specifics of the details of what PodCasting is and how it works. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.
2. Physically Search Out Only The Genuine Professionals
Create a list of those PodCasters that undeniably know exactly what they are doing. Find the top. From this list, call them by phone and ask them to pick the brain(s). If you are unable find an actual telephonic point of contact, I strongly suggest that you remove them off your list. It is best to be doing business with businesses that believe in "touching" their customers with an intimate and personal touch rather than just an email. Remember, you are seeking a partner. podcast bookmarking service . Not necessarily someone to make money and then be off. A solid alliance (friendship) is your objective here.
3. Discover Your Passion
What is your love for sharing with others? What is the real value your customers gain from your work? What is your ideal audience? Know what is your "WHY"!
4. Develop Your Plan & Work Your Process
What is it that you must master? What do you need to do? What date do you have to be able to meet? Who will provide you with the assistance you need to implement your plan. What equipment will you need?
5. Make Your Podcast Happen!
As you roll out you "new-to-you" adventure do not expect perfect perfection in the beginning. Be patient with yourself and accept that you'll change. We all started from the beginning. You should have seen my first radio air check at my very first radio gig from Bakersfield, California. I sounded exactly like the bumbling knucklehead. :-) Enough practice and dedication will make you nearly perfect, but take your time and allow yourself the time to grow.
Take a listen and connect with other Pro-PodCasters. Listen to neighborhood radio stations. Read articles and books like this one on a regular basis. (I do it all the time!)
6. Finally... There are no excuses!
If you "really" desire to crank up the heat on your marketing campaigns, then PodCasting will give you the substantial advantage in terms of marketing.
Be aware of this...
Some will discuss it, but never make their move.
You, on the other hand, can accept no excuses, and begin creating your first PodCast as soon as possible! (At the very least, be sure to move PodCasting towards the top of your "TO-DO" lists!
In closing today...
I have illustrated only a fraction of what is required to know before you go piling into your PodCast endeavor full steam ahead. Make sure you identify and test all the angles of marketing when it comes to creating an ongoing profitable PodCast production for the entire people to hear and to pay attention!
We wish you a Happy and a Proud PodCast!
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