Each day starts and usually is ended with the exact same question. Prospects and clients often ask us "How can I grow my business while capturing my fair market share?" Our answer is straightforward "Build yourself a base of potential customers and then work the pipeline continuously and effectively."
A huge tip I'm willing to share with you as you take a look at my brief synopsis of now, discover how to become a successful PodCaster and watch your bottom-line fly skyward!


Over the last decade The Internet has provided a number of revolutionary marketing tools. From ezine publishing that has been successful and distribution all the way to more pronounced techniques for optimizing search engines.

As a television and radio broadcaster/marketing consultant, I have had the sincere pleasure of understanding just how important both the radio and television marketing methods are to businesses and individuals in getting the word out to their prospective audience.

podcasts , Net Talk Radio has been well-received by listeners and advertisers alike. I suppose I've always known that as time passed, increasing the speed of connectivity and handheld devices will eventually allow for an increased audience reach.

The day has finally come!

Though we started using our online radio format years ago, we're capable of enhancing the quality by allowing our listeners almost effortlessly download our show (information and entertainment) directly onto their iPod and iRiver platforms. Our listeners can now listen wherever and whenever "they" would like to. In addition, as an added benefit for us and our advertisers, we're able to monitor every hit (listener) all day long for the cost of the cost of a cup of coffee! We make all this happen with the help of one of today's most advanced audio/blogging technology, commonly referred to as "PodCasting".

Anyone can do this!

The first question is: What is podcasting?

Podcasting is a concept that came up as a novel way to describe the technology utilized to deliver (share) audio content on web sites to consumers (clients) of that content, who usually listen to it via the iPod (hence the term "pod") or any other type of .mp3 player (iRiver) at their discretion ease of use and control.

PodCasting is a bit like the concept of time-shifted video software and devices like TiVo that let you watch what you want exactly when you want it by simply recording and storing video except that PodCasting is primarily used for audio up to date. (Universal streaming of video is most likely just around the corner.) After that, I'll clarify, however, that this new and easy-to-use technology is able in order to distribute (deploy) any type of file , including photographs (images) or software updates, videos and/or text.

PodCasting utilizes an XML-based technology called RSS (Real Simple Syndication). Publishers of content (PodCasters) explain new content in An XML RSS file which includes dates and descriptions, titles, and links to specific .mp3 files. This "automatically" created file is often referred to as the RSS feed. Dave Winer is considered by many to be the inventor of RSS and a pioneer in the realm of applying XML. The component to making PodCasting use RSS involves "enclosures" (remember the term) an element that is used with RSS 2.0.

For the end-user or as a consumer it is easy to run an "aggregator" (remember the word and also) program such as Adam Curry's iPodder program from MTV installed on your personal computer, which allows you to subscribe to RSS feeds. The programs like Adam's work by schedule or by random design download the RSS content, then look to see if fresh material is accessible. If the content is updated then the audio files will be automatically downloaded and put into an appropriate folder (of your preference) on your hard drive or directly routed to your MP3 player.

I added an asterisk to the words mentioned above to create a extremely honest and often painful disclaimer. If I had said "Anyone Can Do This" I would more precisely say, "Anyone that properly learns (from an experienced professional) and then activates their own PodCast process will take advantage of more people by building the and nurturing of their own thriving community. As a web-based business owner, this is huge and essential! This solution for marketing will not only make you financially solvent but it could also turn you into become a "STAR"!

Integrating the PodCast Magic Into Your Arsenal

Here now is a list of tasks to complete to prepare yourself before your initial PodCast presentation.

1. Research The PodCast Element

Learn precisely the details of what PodCasting is and how it operates. I recommend visiting http://www.google.com and typing, "PodCast Radio" into the search field.

2. Physically Search For Only The Genuine Professionals

Make a list of PodCasters that undeniably know exactly what they are doing. You should only be aligned with the most reliable. From this list, contact them on the phone and ask them to pick their brain(s). If you are unable find an actual telephonic point of contact, I would strongly advise you to wipe off the list. It is best to do business with those that believe in "touching" their clients with more intimacy and one-to-one personalization and not just an email. Keep in mind that you're looking for a friend. A mentor. Not necessarily someone who will steal your money and make you feel off. A solid partnership (friendship) is the aim here.

3. Find Your Passion

What passion do you share with others? What are the most valuable things your customers gain from your work? Who are your ideal customers? Learn your "WHY"!

4. Develop Your Plan & Work Your Process

What is it that you must be able to learn? What do you have to do? What specific date will you be prepared for? Who will provide you with the help you require in order to achieve your goal. What equipment is needed?

5. Start Your Podcast!

As you begin the doors of your "new-to-you" adventure do not expect perfect perfection from day one. Be patient with yourself and know that you'll evolve. We all started from scratch. I'm sure you've seen my first aircheck on radio at my very first radio show located in Bakersfield, California. I sounded like a bumbling knucklehead. :-) The right amount of practice and dedication will make you sound near perfect, but take your time and allow yourself the time to improve.

Listen to other Pro-PodCasters. Listen to your favorite local stations. Read articles and books such as this on a regular basis. (I do it every day!)

6. Finally... No Excuses!

If you "really" need to crank up the heat on your marketing efforts, PodCasting gives you the substantial advantage in terms of marketing.

Do you know this...

Some will discuss it, but they will never actually make their decision.

On the other hand, can accept no excuses at all and start working on your very first PodCast as soon as possible! (At the very minimum ensure that you move PodCasting towards the top of your "TO-DO" to-do" list!

Today is the day to end...

I've shown only some of the things you must know before you start putting your energy into your PodCast endeavor full steam ahead. Make sure to recognize and explore all aspects of marketing prior to producing an on-going, money-generating PodCast production for all the world to listen to and listen!

Happy PodCast Marketing!