Global Web Content Management Market by Component and by region

The GMI Research speculates that the Web Content Management Market will encounter a growth in demand over the forecast period. This is because of the accelerating devices with the potential to support digital media, the growing seepage of the internet, and the aggravating prevalence of digital media players.

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Introduction of the Web Content Management Market

Web Content Management (WCM) refers to software used to change, control, manage and assemble the content on web pages. It provides managerial, and participation tools deliberated to control web pages with convenience and organize indexes to dispense data personalized for specific site visitors. In short, the software is primarily designed for huge delivery via the website and excels during the separation of contents to present and publish it on various channels.  

Key Players of Market:

• Progress Software Corporation
• Adobe Inc.
• IBM Corporation
• Open Text Corporation
• Microsoft Corporation
• Oracle Corporation
• Aquia Inc.
• Episerver
• Upland Software Inc.
• Rackspace Inc.

Web Content Management Market Dynamics

The aggravating drift towards web-based marketing and error-free experience are exacerbating the growth of the global Web Content Management market. In addition, the vendors are creating robust demand for content management equipment to assist them in fetching data from customers, visit their websites and provide personalized content. Moreover, in accordance with the Web Content Management Market Forecast, the management has become important for the escalation of organization because content marketing is the prime element to execute a digital marketing campaign. Thus, in order to remain in a competitive advantage and allure customers to view a website, marketers are emphasizing the content of their website to offer a better digital experience to customers.

Furthermore, multi-channel customer experience management offers tools and services to help businesses manage market content. Also, Content such as meta-data, translations, texts, images, videos, and product specifications are handled centrally to be distributed to preferred channels after acceptance. Hence, WCM software assists in providing a multi-channel experience by providing content in required formats via the right channels at the right time.

Component Segment Drivers

Based on components, the market is disconnected into solutions and services. Besides this, the solution is further subdivided into digital marketing, mobile & social content, web experience, digital asset management integration, content analytics, and web creation and edit tools. Digital marketing management is projected to fuel at a faster growth rate over the coming years. This is because it support enterprises reach customer throughout the world in an economical manner. It also proffers enormous benefits to organizations, including mastery of process, swift time-to-market, clarity of business processes, and efficient management of consent and rules are driving the Web Content Management Market Share.

Deployment Segment Drivers

Based on deployment, the cloud is predicted to perceive a faster CAGR during the forecast period. Moreover, the deployment is extremely preferred by organizations because it decreases operational and capital expenses offer convenient access and swiftness of on-demand consumption and deployment of resources.

Geographical Drivers

Based on the regional coverage, Asia-Pacific is contemplated to expand at a higher rate because of the mounting number of SMEs in the region. Also, organizations across countries such as Japan, China, and India, are acquiring web content management technology to implement their web content to enhance customer relations and loyalty.  

Web Content Management Market Segmentation:

Segmentation by Component

• Solutions
• Digital Marketing Management
• Mobile & Social Content Management
• Web Experience Management
• Digital Asset Management Integration
• Web Creation and Edit Tools
• Content Analytics
• Services
• Professional Services
  • Training and Support
  • Integration & Deployment
  • Consulting
• Managed Services

Segmentation by Deployment Type

• On-premises
• Cloud

Segmentation by Organization Size

• Large enterprises
• Small & Medium-sized Enterprises (SMEs)

Segmentation by Industry

• Media & Entertainment
• Retail & Consumer Goods
• Research & Academia
• Healthcare & Life Sciences
• Travel & Hospitality
• BFSI
• Government
• IT & ITES
• Telecom
• Others (Manufacturing and Non-profit organizations)

Segmentation by Region:

• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of APAC
• North America
  • United States of America
  • Canada
• RoW
  • UAE
  • Brazil
  • South Africa
  • Saudi Arabia

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