Most of the studios are engaged in staged shooting. Animated infographics are a relatively new phenomenon for the country, so there are fewer such performers. However, competition is fierce in both cases.

There are two types of studios:

Full cycle studios (full-digital agencies; video advertising agencies)

An ideal choice for those who want to create ads using the most modern motion design solutions and get a hand-drawn video, worked out to the smallest detail by creative specialists in the field of animation and infographics.

Production studios (specialized production; video production)

They are engaged in both the production of animation and the creation of staged videos. As a rule, the history of such studios began with filming.

It is worth contacting here if you want to get a high-quality advertising product, see a carefully organized filming process, the work of an experienced director and actors.

When choosing a contractor, you should pay attention to several points:

1. Does he use video to advertise his services?

The video will show you exactly what the team is doing, what equipment they use, what methods of exposure they prefer, and whether they match your idea of ​​good advertising. Masters of their craft will not leave the studio without a high-quality introductory video.

2. Portfolio

A serious team will not stop at developing a Landing Page with a service offering. Examples of the work of a good studio can be found on YouTube, Vimeo, social networks, personal website, and television.

The portfolio should be rich, include animation or staged plots - depending on the specifics of the studio.

Thе studio's work should appeal to you as a viewer. If your ideas about beauty coincide, feel free to make a choice in favor of this artist.

3. Range of services

Each company has its own specialty - either production or animation. Preference should be given to those who openly show their main profile.

4. Time of video creation

It takes time for high-quality filming with voice acting, storyboarding, as well as casting, editing, musical composition and the introduction of simple infographics.

If you are promised a finished product in 5-7 days, think about the team's approach to work. Good advertising cannot be done too quickly.

Creating an animated video ( 2d animation or 3D infographics) is a more complex process. Each frame, the movement of the object is carefully traced. And it will take longer than filming real actors. The time it takes to create an animation directly depends on the length of the video. It usually takes at least 15 days. Likewise, if you are offered to make a short video in 50 days or more, you should look for another artist.

BUT: If the script is complex and you order a long animation video (more than 120 seconds), the creation process may take 4-6 months.

5. Cost

If the prices for creating a video are significantly higher than average, check how long the studio has been working, look at its portfolio to determine whether the work is worth the increased costs. Pay attention to the offers of competitors and make a choice depending on what is closer to you.

6. Terms of reference

The more questions you are asked in the production studio and the more accurately you answer them, the more likely you are to get a good product. It is important for the studio to know as much information as possible in order to avoid mistakes.

The production studio will not let the client go without brainstorming: the result is important for specialists. The contractor must know exactly what the customer wants, what he approves, allows and what does not accept. If the studio doesn't ask questions, consider whether it's worth working with.