Global Digital Experience Platform Market

The GMI Research predicts that the Digital Experience Platform Market will notice a growing demand over the forecast period. This is mainly because of the escalating endorsement of wide web 2.0 technologies, massive usage of cloud-based solutions, and assistance to companies to offer contextual suggestions.  

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Introduction of the Digital Experience Platform Market

Digital Experience Platform refers to a family of software that offers architecture for companies experiencing digital modifications to impart connected consumer experiences and accumulate crucial consumer insights. It has a huge focus on practical and cross-channel continuity across the whole journey of the customer.  

Key Players of Market:

• Demandware, Inc.
• IBM Corporation
• Infosys Limited
• Oracle Corporation
• SDL Plc
• SAP SE
• Com, Inc.
• Acquia
• Sitecore
• Adobe Systems Incorporated

Digital Experience Platform Market Dynamics

The augmenting competition among organizations to enhance the experience of their customers is elevating the growth of the global digital experience platform market. In addition, the evolution of cloud-based technologies and the accelerating number of enterprises using cloud deployment models to efficiently seize customers across various channels such as email, call, social media, and mobile are further strengthening the market size. Also, the surging demand for digital intelligence platforms across industrial sectors has bolstered the market growth. For example, the IDC study survey on how customers use SAP HANA to develop innovative applications to acquire an average five-year ROI of 575%. However, digital repositories, a complication in data mergers, and an inadequate skill set are restraining the digital experience platform market opportunities.

Component Segment Drivers

Based on Component, service is predicted to fuel at a larger rate over the coming years. The aggravating demand for services across various end-use industries has bolstered the market growth.  Services encourage the organization in achieving cost-reduction, raised ROI, and enhanced performance of its businesses which supplements the global digital experience platform market size. Nevertheless, the Platform segment is contemplated to capture a huge market share than the Services over the forecast period.

Regional Drivers

Based on regional analysis, North America is projected to lead the market over the next few years. This is because of the swift endorsement of sophisticated technologies by industries and the rapid drift towards digital modification, high execution of persuasive & multichannel initiatives, and an enhanced degree of a customer-centric culture adding to the digital experience platform market size.

Digital Experience Platform Market Segmentation:

Segmentation by Solution

• Web Content Management
• Multi-Channel Customer Communication Management
• Customer Relationship Management
• Digital Employee Experience
• Web Portals
• Customer Experience Management
• Analytics

Segmentation by Service

• Professional Service and Support
• Maintenance Services

Segmentation by Business Type

• B2B
• B2C

Segmentation by Industries

• Retail
• Banking
• Government
• Hospitality
• Others

Segmentation by Deployment

• Cloud
• On-Premise
• Hybrid

Segmentation by Region:

• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe
• North America
  • United States of America
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of APAC
• RoW
  • UAE
  • Brazil
  • South Africa
  • Saudi Arabia

About GMI Research

GMI a leading consulting company spotlighted as one of the promising market in the Silicon India Magazine offers enterprises with business acumen and market research reports. The team cumulates all the material information about enormous industries applying internal and external databases. The concentration of the organization is to apprehend our clients with the impending challenges across different industries. Our team of seasoned experts succours clients in perceiving the effect of market dynamics such as size, share, drivers, growth opportunities, and other aspects.

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