Market Synopsis:

Fitness tracker or activity tracker is a device used for monitoring and tracking activities and health-related metrics such as heart rate, distance walked, sleep analysis and others. Market Research Future (MRFR) has published a detailed report asserting that the global fitness tracker market is marked to expand at a noteworthy CAGR of 13.02% during the forecast period of 2017-2023 and reach the valuation of USD 15.88 Bn by the end of the forecast period.

Increasing demand for smart devices for tracking activities and health of individuals is majorly driving the global fitness tracker market. Rise in popularity of adventure sports among young population and increased reliance on smart devices for monitoring various health-related metrics are propelling the growth of the global fitness tracker market. however, concern regarding misinterpretation data due to low sensitivity of devices is likely to restrain the growth of the global fitness tracker market during the forecast period.  

Market Segmentation:

The global fitness tracker market has been segmented on the basis of age group, product type, wearing type, sales channel, application and end-users. Based on age group, the fitness tracker market has been segmented into adult's fitness tracker and children's fitness tracker. Based on product type, the fitness tracker market has been segmented into activity monitors, smart watches and smart clothing. Based on wearing type, the fitness tracker market has been segmented into handwear, legwear, headwear and others. Others include torsowear and clothwear. Based on sales channel, the fitness tracker market has been segmented into online sales and retail sales. Based on application, the fitness tracker market has been segmented into heart rate tracking, sleep measurement tracking, glucose measurement tracking and sports, running, cycling tracking. Based on end-users, the fitness tracker market has been segmented into sports, hospitals and diagnosis centers and others.

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Regional Analysis:

Geographically, the global fitness tracker market is segmented into four major regions such as North America, Europe, Asia Pacific and the rest of the world. The North America region commands for the major share in the global fitness tracker market owing to the easy adoption of technologically advanced devices and presence of large pool of health-conscious population in this region. The presence of leading manufacturers of fitness trackers is also aiding the growth of the fitness tracker market in this region. The Europe region is forecasted to project significant growth in the global fitness tracker market owing to the high demand for fitness trackers from sports enthusiasts and increased adoption of innovative technologies in this region. The Asia Pacific region is forecasted to expand at a noteworthy growth rate in the global fitness tracker market due to increasing awareness regarding the fitness trackers and availability of cheaper products in the market of the emerging economies such as India and China in this region.

Industry Updates:

In November 2018, Huawei has announced the launch of its new device, Band 3 Pro, which is available for purchase in the U.S. Band 3 Pro operates on Lite OS and is considered to be an affordable fitness tracker.

In November 2018, LASER has announced the launch of its new device, V-Fitness activity tracker, which includes several features such as heart rate monitoring, calories burned, sleep analysis and others along with affordable price.

In October 2018, MoveFit, a fitness technology startup, has announced the launch of its new device, MoveFit Bold HR fitness band. It is a feature-packed activity tracker specially designed for sports enthusiasts.

In October 2018, Honor has announced the planned launch of a fitness device, the Honor Band 4 in the U.K. market. This device has already been launched in China at the same launch price.

Key Players:

The leading players profiled by MRFR that are operating in the global fitness tracker market are Apple Inc., Fitbit, Samsung, Garmin, Suunto, Jawbone, Casio, Polar, Nike, Adidas, Misfit Wearable, Inc., Xiaomi and Nokia and others.

Table of Content:

5. MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES ANALYSIS

5.2 SUPPLY CHAIN ANALYSIS

6 FITNESS TRACKER MARKET, BY SEGMENTS

6.1 INTRODUCTION

6.2 MARKET STATISTICS

6.2.1 BY AGE GROUP

6.2.1.1 ADULT'S FITNESS TRACKER

6.2.1.2 CHILDREN’S FITNESS TRACKER

6.2.2 BY PRODUCT TYPE

6.2.2.1 ACTIVITY MONITORS

6.2.2.2 SMART WATCHES

6.2.2.3 SMART CLOTHING

6.2.3 BY WEARING TYPE

6.2.3.1 HANDWEAR

6.2.3.2 LEGWEAR

6.2.3.3 HEADWEAR

6.2.3.4 OTHERS (TORSOWEAR, CLOTHWEAR ETC.)

6.2.4 BY SALES CHANNEL

6.2.4.1 ONLINE SALES

6.2.4.2 RETAIL SALES

6.2.5 BY APPLICATION

6.2.5.1 HEART RATE TRACKING

6.2.5.2 SLEEP MEASUREMENT TRACKING

6.2.5.3 GLUCOSE MEASUREMENT TRACKING

6.2.5.4 SPORTS, RUNNING, CYCLING TRACKING

6.2.6 BY END-USERS

6.2.6.1 SPORTS

6.2.6.2 HOSPITALS AND DIAGNOSIS CENTRE

6.2.6.3 OTHERS

6.2.7 BY GEOGRAPHY

6.2.7.1 NORTH AMERICA

6.2.7.2 EUROPE

6.2.7.3 ASIA-PACIFIC

6.2.7.4 REST OF THE WORLD

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