Global Authentication and Brand Protection Market

The GMI Research forecasts that the Authentication and Brand Protection Market is witnessing an upsurge in demand over the forecast period. This is mainly due to the rising emphasis on safeguarding products, increasing awareness related to human harmlessness, and the enlargement of the manufacturing sector.

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Introduction of the Authentication and Brand Protection Market

Brand protection is the process and set of actions that a right holder takes up to avoid third parties from using its intellectual property without permission. The market covers various technology overt, covert, digital and forensic.

Key Players of the Global Authentication and Brand Protection Market:

• Alphabet, Inc.
• Siemens AG
• International Business Machines Corporation
• Emerson Electric Co.
• SAP SE
• Koninklijke Philips N.V.
• Cisco Systems, Inc.
• Schneider Electric SE
• ABB Ltd.
• Honeywell International Inc

Authentication and Brand Protection Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Several prominent drivers proliferating the growth of the global Authentication and Brand Protection market include the augmenting focus on defending brand integrity and the extension of the manufacturing industry across several parts of the world. Branding is regarded as one of the most important aspects for any enterprise to protect its place in the competitive market. The companies obscure various building brand image, whereas the simulators use brand identification to sell counterfeit products. This influences the image and sales of an organization and damages the authentic reputation, along with harming the long-term relations and trust of the business partners. Thereby, the amplifying apprehension towards product supplication has persuaded the organizations to emphasize on protecting the novelty of their label.

Enormous economies, primarily the APAC region, are witnessing an upsurge in demand. In addition, sectors such as automotive, clothing & apparel, footwear, food & beverage, and pharmaceutical are focus on the increased growth rate, thus stimulating the market growth. As per the Organization for Economic Co-Operation and Development (OECD), the APAC region is regarded as the fastest-growing digital economy mainly because of the ongoing technological advancements, including blockchain and cloud computing. Moreover, according to the report published by the World Bank, it was the largest market across various sectors in 2019. Thus, the increasing recognition concerned with consumer safety has bolstered the market growth. However, the high cost of the technologies will hamper the Authentication and Brand Protection market size.

Authentication and Brand Protection Market Segmentation:

Segmentation by Solution

• Smart Mobility Management
• Smart Public Safety
• Smart Healthcare
• Smart Building
• Smart Utilities
• Smart Security
• Smart Education
• Others

Segmentation by Region:

• North America
  • United States of America
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of APAC
• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe
• RoW
  • Brazil
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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