Global Mobile Apps and Web Analytics Market - Overview

According to Market Research Future, the Global Mobile Apps and Web Analytics Market has been segmented based on component, deployment, application, vertical, and region/country.

Mobile apps (or application) analytics software enables organizations to gain insights from data inputs by measuring user behavior, which is later analyzed to make data-driven decisions. The metrics measured include parameters such as application installs, application launches, taps, screens, events log, application versions, flows, user retention, funnel analysis, and many more. Additionally, the other metrics utilized to track users include answers to questions such as how many new users used the application, the country they belong to, which make and model they are using and how many users visited the link shared in marketing campaigns.

Key Players

The Key Players in the Global Mobile Apps and Web Analytics Market are Countly (UK), Amplitude, Inc. (US), QBurst (India), Microsoft (US), Google (US), Oracle (US), UXCam Inc. (US), Apple Inc. (US), Adobe (US), Facebook (US), Upland Software, Inc. (US), Flurry (US), Amazon Web Services, Inc. (US), Mixpanel (US), and AppsFlyer (US). 

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Web analytics is the monitoring of user behavior across the web pages of an organization’s web portal and measure their activity in terms of number of visitors, number of minutes they browse, number of pages they visit, and where the traffic is coming from (links shared in their marketing campaigns or others), among others.

By component, the global mobile apps and web analytics market has been divided into solution and service.

Based on deployment, the global mobile apps and web analytics market has been divided into on-premises and cloud-based.

By application, the mobile apps and web analytics market is bifurcated into customer relationship management, application testing analytics, mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, event tracking, heat map analytics, social media email marketing management, advertising optimization, and others.

By vertical, the global mobile apps and web analytics market has been divided into BFSI, healthcare, transportation logistics, media entertainment, IT telecom, and others.

The global mobile apps and web analytics market has been analyzed for five regions — North America, Europe, Asia-Pacific, the Middle East Africa, and South America.

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Regional Analysis

By region, the Mobile Apps and Web Analytics Market has been segmented into North America, Europe, Asia-Pacific, the Middle East Africa, and South America.

North America is expected to be the largest contributor to the mobile apps and web analytics market, mainly due to the high adoption of mobile apps and web analytics among small and large enterprises. Additionally, the regional market is driven by the increasing number of Internet and smartphone users.