Instagram is undeniably the best social media platform today especially if your target audience is under 34 years of age. As per the statistics, it has 500+ million daily active users globally, which means that it is a viable platform for marketing in 2021. So, how can you make the best use of these statistics to create your brand identity and engage more people? The simple answer is - SEO services for Instagram. Think of SEO for Instagram similar to something you do to optimize your web pages to rank on top of Google Search. Well, Instagram is  its own search engine with many built-in features that allow you to apply existing Search Engine Optimization techniques to drive organic growth to your business account. Let’s see how SEO services work for Instagram. 

Instagram profile optimization 

The first rule of SEO is - optimization. To increase a considerable reach on your account, it is important that you optimize your Instagram profile. Try to: 

• Make your profile public.
• Use a colorful, on-brand profile image.
• Create a more searchable username.
• Register for an Instagram Business account.
• Add a trackable link in the bio. 

Use primary and secondary keywords

Include your primary keyword in the username, that is the one in your @ handle and the secondary keywords in the bio. With the primary keyword in your username, chances are high that your profile may show up in suggested accounts when a user searches. Whereas, the secondary keywords can be used in phrases involving your primary keywords. 

Using hashtags wisely 

Optimizing the post is another important aspect of the whole concept. Use a unique  hashtag strategy for each post considering variety, and relevance as a priority. A hashtag specific post is likely to reach a larger audience if they search for hashtags. You can use your brand name in tags, for example, #abcfashioncommunity and #abcstyle. So when users search hashtags for fashion community and style, they may discover your brand name. 

Use keywords in your captions 

Using secondary keywords in your image captions and creating an amazingly creative and attractive one can drive more followers to your account. Not only an optimized caption will help you to get user’s attention, but can show you your post in search results as well. 

Use instagram alt text 

Instagram alt text isn't new but many marketers often forget about it. This feature was designed keeping in mind elevating the experience of visually impaired users to use Instagram. However, this feature can also be used for SEO purposes as well. Alt image texts should match exactly what the image is. Access the alt text option from  "advanced settings" on the screen right before you share the photo. Using alt text can help you rank better in the Instagram algorithms. 

Keep a track of everything 

Keeping a track of your posts with analytics. As Instagram has its in-platform analytics feature, it allows you to pull data whenever and wherever you need. However, there are still some limitations but an alternative way is to use social media tools like  Hootsuite, Sprinklr, or Sprout Social. These tools help users to analyze your post or campaign and optimize future content well. 

Avoid black hat SEO techniques

Avoiding black hat SEO techniques will help you in the long-run.  Remember that organic search is the best and no quick-fix solution can beat it. Common black hat SEO techniques to avoid are: 

• Don’t plagiarize or steal content. 
• Avoid using bots. 
• Keyword stuffing will only make you look bad. 
• Following too many accounts doesn't bring legit results. 
• Buying followers lets down your reputation. 

Take these tips to transform your business using Instagram. If you’re looking for a professional, well, there is no better way to call in the experts, that is, an SEO company. Ambitious is one of the amazing SEO Wellington companies who has helped businesses to grow. Handling Instagram isn’t easy, so try hiring the best SEO company in your location. 

Source URL: https://ambitious.nz/seo-agency/