Market Scenario

Market Research Future (MRFR) postulates that the aromatherapy industry is Projected to USD 4.3 billion, grabbing a healthy CAGR of 6.18 % during the forecast (2017-2023). The non-invasive nature of aromatherapy is encouraging the market growth. Aromatherapy is practiced across the globe to treat several conditions like burns, eczema, acne, skin rashes, etc. and is also being gradually approved for pain management. Aromatherapy is common among the geriatric population as they help to heal chronic pain. The procedure is progressively being used at homes for instant relief from cold and flu, relaxation and sleep, mood enhancement, and pain relief. They are cost-effective, offer privacy and convenience. Aromatherapy finds application in the skin and hair care, relaxation, cold and cough, pain management, scar management, insomnia, and others.

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Market Potential and Pitfalls

The aromatherapy market is experiencing an up thrust across the globe with a large number of the global population opting for aromatherapy, non-invasive nature of aromatherapy, and increasing lifestyle industry. The modern lifestyle is encircled with problems such as stress and sleep disturbances which have further inflated the market growth. Aromatherapy used aromatic and other essential oils which helps to combat cold, increase immunity and improve breathing disorders. Such benefits have encouraged the aromatherapy market worldwide. The surging practice of aromatherapy at home, growing customer fondness towards the use of natural products, and the high prevalence of lifestyle diseases are likely to propel the market growth in the coming years.

Essential oils used in aromatherapy possess several natural healing factors. Therapeutic grade essential oils have a positive impact on the overall wellness of the patient. They are considered a natural cleanser and also an antibacterial remedy when ingested. Moreover, people across the globe are becoming aware of the benefits provided by such natural therapies, which is further encouraging the market growth. Consumers are buying cosmetic products integrated with aromatherapy ingredients and essential oils. Aromatherapy products including and creams, bath salts, and massage oils are popular among the consumers. Manufacturers are thus offering a varied range of aromatherapy consumables which consist of natural ingredients, pleasant smell, and relaxing properties. Oils such as lavender, lemongrass, and peppermint are gaining huge prominence among the manufactures. Such factors are influencing the growth of the aromatherapy market across the globe.

On the contrary, the toxic nature of the essential oils and a dearth of proper guidelines are considered some of the top barriers vitiating the market growth across the globe. For instance, Cineole is an essential oil which can be poisonous above the recommended dose. An overdose can cause nausea, epigastric burning, dizziness, vomiting, rapid heartbeat, muscular weakness, feeling of suffocation, etc.

Competitive Dashboard

The prominent players operating the global aromatherapy market comprises NOW Foods, Muji, Tree of Life, Young Living, Neal’s Yard Remedies, dōTERRA, Zija International, Nu Skin, Air Aroma, and others.

Global Aromatherapy Market: Segmental Analysis

For enhanced understanding, the market has been segmented into four key dynamics: -

By Product          : Carrier oils & Blended oils, Essential oils (Citrus, Floral, Green/Vegetative, Spicy, and Herbaceous/Camphoraceous, Spices and others), Equipment (Ultrasonic Diffuser, Nebulizer Diffuser, and Heat Diffuser, others), and others.

By Application                                  : Tropical, Inhalation, Aerial Diffusion, and others. 

By Therapeutic Application          : Pain Management, Relaxation & Sleep, Skin & Hair Care, and other remedies. 

By Regions                                         : North America, Asia Pacific, Europe, and the Rest-of-the-World.

Regional Analysis

The regional segmentation of the global aromatherapy market covers North America, Europe, Asia Pacific, and Middle East & Africa (MEA). The biggest regional market in the global aromatherapy market in North America, and the backbone of this market is the revenue from the United States of America (USA). Due high density of population and high per capita income, the USA is a big market by default. The only restraint in this region is ambiguity and uncertainty of the therapeutic potential of aromatherapy. The second largest and fastest growing market for aromatherapy is Europe. In Europe, France is the biggest market for aromatherapy due to a tradition of aromatics whereas Italy is the second largest market. Majority of the biggest players of the global aromatherapy market are also based in North America and Europe. This is also another reason for these two continents emerging as the two biggest regional markets. Asia Pacific region is witnessing a steady growth of the aromatherapy market with China being the biggest market due to the high population while India is the second largest market here. As China and India have traditions of aromatherapy, in these countries, the market is high despite lower per capita income compared to developed regions. In the MEA region, Saudi Arabia, and United Arab Emirates (UAE) are very lucrative markets due to their greater wealth and the greater expansion of tourism in these regions. Among African countries, Algeria, Egypt, and South Africa. Due to poor income and low expenditure on public healthcare, the market of remaining Africa is low.

 Industry Updates

March 27, 2019: Lunaroma Aromatic Apothecary in Burlington offer over hundreds of essential oils and they are now making their way into modern medicine with doctors using the age-old technique to help their patients.

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