6 Essential Steps to Opening a Real Estate

Currently, the acquisition of a property is no longer seen only as a conquest of couples in order to start a family. Real estate is considered, in addition to objects of desire, true investment products. Thus, more and more people are looking to find an establishment to call their own, and this has occurred regardless of the age and marital status of the person concerned. With this ever-increasing demand, the opportunities for real estate agents and real estate agents are only likely to grow. Are you intending to open your own real estate agency?

See now the 6 steps you need to follow to open a real estate, get this investment right and ensure good deals!

What does it take to open a real estate agency?

• Location for your real estate office;
• Service team and trained realtors;
• Different service hours;
• Detached facade;
• Marketing;
• Identification of properties.

See below each item in detail:

1- How to choose the best location for your real estate agency

Although many establishments do not need such visible locations for good advertising, the presence of a real estate agency in important and central areas of a city makes all the difference. In addition to improving access to the public, a good location allows you to have an advertisement for your business without much effort. A good solution to facilitate the arrival of customers to you is to offer an exclusive parking area.

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2- What kind of professionals to hire for the team

The fundamental professionals for the functioning of the real estate agency are the realtors and they must have dynamism, good relationships, responsibility, dedication and knowledge of the market and legislation as characteristics. To work in the real estate market, it is necessary to have at least a complete high school degree and take a TTI — Real Estate Transaction Technician course. There is still the option of attending higher education in Real Estate Management and in this case, the technician is not necessary. When choosing the course, try to find out if it is recognized by CRECI - Regional Council of Realtors -, as this is the only way to guarantee your professional registration number.

3- What are the best days and hours of work

As in most establishments, real estate agencies usually work during business hours, varying between 7:00 and 18:00 throughout the week. Although weekly operation is sufficient, there are advantages for entrepreneurs who are on duty, opening their real estate offices on weekends as well. Generally, you choose to open on Saturday or Sunday for at least a period to facilitate the visit of different customers, as these are the days that people have more free time to analyze the properties they want to rent or buy.

4- How to work the facade to draw attention

The facade of your real estate agency is the first business card to be presented to your clients and therefore it must be suitable for your purpose. Also, if your goal is to draw the attention of people passing by, choose to use modern materials and harmonious colors. The nameplate of the company's name can be crafted in brushed steel, glass, acrylic or even embossed signage. Creativity should be used to your advantage, as it will present your brand to the customer.

5- How to promote your brand

Nowadays, promoting your real estate agency with relevance is not an easy task, as the means to do so are increasingly varied. What happens is that, with the growing competition, newspaper, radio and folder ads end up becoming expensive and not at all advantageous and, therefore, many people are investing in the online promotion of business. The internet has become the most complete and cost-effective tool for promoting a brand, including companies in the real estate market. Therefore, the tip is to invest in a good real estate website as soon as it opens, as it will be able to show all your products and investment conditions easily and quickly for future clients.

The advantage is that through the website for real estate more people will have access to your ads, regardless of the region they are looking for. Another way to disseminate information about the sale and rental of properties to promote your brand is through social networks. The reason? Most people use at least one type, not counting the information sharing facilities that these digital spaces provide. So, instead of making content available only through the real estate website, you can create your own real estate profile on some network such as Facebook and Instagram, thus increasing the chances of reaching customers and consequently closing more deals.

6- Signs for placing in real estate

One of the most conventional real estate advertising tools, signs must also be carefully defined by those who want to open a real estate property. First of all, it is important to focus on a standard so that customers associate the image that is on the board with your service/company. Keeping the same type of sign in all real estate properties allows you to strengthen your brand in the region where you are located. So what types of real estate signs and what items should they contain? Basically, there are signs for rent and for sale, and it is essential that you make this clear on each property. Along with these descriptions, the signs must include the name of the company or realtor responsible, the contact numbers and at least one email address, which is usually the official real estate website.