Market Highlights 

Following an extensive analysis, Market Research Future (MRFR) reports that the global maternal health market is projected to expand at a growth rate of 7% during the forecast period (2017-2023).

Growth Factors and Top Challenges 

The United Nations Population Fund (UNFPA) had reported that in 2013, close to 289,000 women had died due to childbirth related causes or pregnancy issues. The causes can range from extreme bleeding to obstructed labor, all with effective interventions. While the data experts have noted a decline in the global mortality rates, there is an urgent need for more efforts to bring positive changes in the market. High mortality rates are still prevalent in the impoverished countries, with more than 85% in Africa and Southern Asia. Thus, various government organizations are constantly making efforts to increase access to quality maternal health services. 

Other than this, considerable stress is being given to mitigating social determinants of maternal health, such as elevating literacy rate in female population which would serve to benefit the market to a large extent. Additionally, increasing engagement between public and private health care providers is bringing lucrative transformation to the maternal health market. For instance, campaigns such as the Pradhan Mantri Surakshit Matritva Abhiyan have had a deep impact on the maternal health market in India, allowing women to get access to obstetric gynecologists, antenatal check-ups, in addition to tracking high-risk pregnancies.

Various commercial companies now offer a variety of maternal health services and products that cater to every consumer demand. It is a fact that the regular use of maternal health care services helps bring down the maternal morbidity and mortality rate. For instance, Johnson and Johnson is taking proactive steps along with Millennium Development Goals (MDG) to curb the challenges associated with maternal health. The primary aim is to decrease the mortality rate, helping as many women as possible in the next five years. 

Market Segmentation 

The worldwide maternal health has been segmented on the basis of the type of the pregnancy, risk in pregnancy and complications. The types of pregnancy account for the bigger market due to the growing number of women getting pregnant. Also, the number of pregnant women is high in the emerging regions where women get married early.

The types of pregnancy include Intrauterine, Ectopic, Tubal and others. 

In terms of risk in pregnancy, the market is split into high risk and molar risk. 

With respect to the complications, the market is divided into miscarriage, premature labor and birth, preeclampsia, gestational diabetes, placenta previa and others. 

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Regional Insight 

The key regions in the global maternal health market include Europe, Asia Pacific, the Americas, and the Middle East and Africa.

These regions in the maternal health market can be broken down into developed and developing countries. In the Americas, the female deaths have noted a surge despite the availability of advanced medicine as well as technology. The main reasons leading to this include blood pressure, heart conditions, bleeding and various other complications. Also, the rising trend among women to keep working till the third semester of pregnancy is bound to auger well with the maternity health market in the region.

In Europe, crucial interventions in pregnancy are proving to be life-saving, for both the mother and newborn babies. These interventions include antibiotics for premature rupture of membranes, magnesium sulfate for eclampsia, and corticosteroids for preventing respiratory distress syndrome in preterm babies. The sophisticated primary health care in the region has been key in bringing down the maternal and newborn morbidity as well as mortality. The countries in Europe are recognizing all the challenges pertaining to maternal health, for instance, the combined efforts being made by the Government of the Russian Federation along with WHO/Europe.

The maternal health market in Asia Pacific benefits from the growing educational status as well as the knowledge regarding pregnancy complications along with maternal health services among women. Several countries in the region including India and China along with non-governmental organizations are putting in efforts to train traditional birth attendants (TBAs) about various maternal health topics. This factor has helped the regional market gain major traction in recent years and is presumed to do so well into the future. 

Key Vendors

The key vendors shaping the maternal health market include Johnson and Johnson (USA), Okamoto Industries, Fuji Latex Co (Japan), Sanofi (India), Agile Therapeutics (USA), Reckitt Benckiser Group Plc. (UK), among others.

Industry Update 

June 2019

Clinical Computer Systems Inc. (CCSI) has entered into an agreement with ObsteCare AB (Sweden) with the aim of launching its latest product in North America. This product is expected to address few issues regarding maternal health during labor as well as delivery. The product does this by measuring the amniotic fluid lactate level, so that the clinicians acquire the needed information to proceed with labor management, especially during prolonged or dysfunctional labor.