Automotive infotainment refers to a device that is installed in a vehicle to provide entertainment, information, connectivity and communication services to the driver and the passengers. It includes handset integration, head-up displays, audio/video (A/V) interfaces, keypads and touchscreens. It assists in managing audio content, utilizing navigation, delivering rear-seat entertainment, listening to text messages, making phone calls and accessing mobile-based applications. Nowadays, smartphone-based infotainment systems are gaining immense traction across the globe as they provide convenience and enhance the overall driving experience.

Market Trends

On account of rapid urbanization and inflating disposable incomes, there is a rise in the demand for luxurious and smart vehicles. This represents one of the key factors fueling the global automotive infotainment market growth. Moreover, the introduction of innovative features, such as Bluetooth, Wi-Fi connectivity, interactive voice recognition services, advanced graphic user interface and live media streaming, is further influencing the demand for automotive infotainment positively. Other than this, the adoption of media oriented systems transport (MOST) technology has simplified system upgrades and prolonged the lifecycle of embedded infotainment systems, which is anticipated to induce growth in the coming years.

Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

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Global Automotive Infotainment Market 2021-2026 Analysis and Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• AISIN SEIKI CO (ASEKY)
• CONTINENTAL AG O.N. (CON.DE)
• CLARION CO. LTD (XCN.F)
• DENSO Corporation (DNZOY)
• Garmin Ltd. (GRMN)
• Harman International Industries Inc (NYSE: HAR ) (Samsung Electronics) Magneti Marelli S.p.A.
• Panasonic Corporation
• Pioneer Corporation
• Robert Bosch GmbH
• Aptiv

For more information about this report visit: https://www.imarcgroup.com/automotive-infotainment-market

The report has segmented the market on the basis of Product Type, Vehicle Type, Sales Channel, Technology, and Region.

Breakup by Product Type:

• Navigation Unit
• Display Audio
• Audio
• Others

Breakup by Vehicle Type:

• Passenger Cars
• Commercial Vehicles

Breakup by Operating System:

• QNX
• LINUX
• Microsoft
• Others

Breakup by Installation Type:

• In-Dash Infotainment
• Rear Seat Infotainment

Breakup by Sales Channel:

• OEM
• Aftermarket

Breakup by Technology:

• Integrated
• Embedded
• Tethered

Breakup by Connectivity:

• Bluetooth
• Wi-Fi
• 3G
• 4G
• 5G

Breakup by Region:

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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