Search Engine Optimization is no longer as simple as it was some years ago. The Internet has long evolved from keyword-stuffed and click-bait content to information-rich and relevant offerings. Google especially has rolled out several algorithms to provide its users with accurate search results as per their search intent.

As of 2021, Google has about 200 ranking factors. It might be difficult for business owners to take care of all these ranking factors single-handedly, and Shopify store owners aren’t any exception to this. So, Shopify ecommerce store owners who wish to improve their sales should concentrate on their business and leave the rest to the experts.

Here are four significant reasons why one should avail assistance from a Shopify SEO agency.

1) Franchise-Friendly Shopify Content Customization

Experts offer customized content solutions using Shopify’s ecommerce analytics feature to improve sales and revenue generation. These can include a personalized product description, business-specific blog strategies, etc. Some other Shopify marketing tools that experts would use are:

• Custom gift card
• Store statistics
• Target specific email marketing
• Store statistics, etc.

A Shopify SEO consultant would, at first, conduct a thorough analysis of the store's past performance. This data will help them implement specific optimization tools relevant to that particular website in a streamlined manner.

2) Provides Personalized Shopify Optimization

Experienced agencies also offer tailored SEO plans for these businesses, backed up by the analysis they conduct. These plans are framed after meticulous discussions with the Shopify store owner in concern.

While individuals can apply SEO techniques to some extent, lack of prior experience will bar them from framing accurate strategies. On the other hand, an expert agency understands its client's needs and devises plans to realize them practically.

To find the best ecommerce SEO services provider for this, business owners should check the potential company's portfolio and case studies. If the company has no prior Shopify SEO experience or couldn’t provide proper results to previous clients, that is certainly not the right company.

3) Shopify Is Cheaper Than Paid Advertising

Small businesses investing in paid advertising on platforms like Instagram and Facebook might quickly exhaust their funds and decrease the profit margin. On the other hand, availing assistance from a Shopify SEO company can achieve a similar influx of traffic at a lower cost.

If one conducts proper research, he/she can significantly reduce expenses on traffic generation by opting for an affordable service provider. However, business owners should understand that SEO takes time to show results, and if they do not see an increase in visitors for the first 1-2 months, it is normal.

Rather, they should look forward to its compounding effect on building the brand and generating a significant amount of online traffic down the line consistently.

4) Creates An Impactful Brand Image

A Shopify SEO expert understands how impactful brand image is. Professionals try to communicate the most attractive aspects of the business through different digital marketing practices.

They would use content marketing, website design and even social media tricks to influence the audience and create a positive perception for that company. As the brand image has a lot to do with the kind of demographic a particular business caters, the same product can be pitchedwith different approaches depending upon who will purchase.

It only takes 5 to 7 impressions for the audience to remember a brand. If business owners want their brand to create a positive impression, they should not experiment with branding, and leave it to experts instead. 

These were only some of the reasons why one should not take Shopify SEO lightly. The sooner business owners avail support from a Shopify SEO agency, the better their conversion rates and SERP results would be.