Dos and Don'ts when making a new sign

Promotional signs can have a significant impact on the success of your company. However, you must use the appropriate colors, materials, and design to ensure that your sign is successful and stands out. Check out some of these general dos and don'ts for creating the best new custom sign from VitalSigns, one of Omaha's best Signage designs!

Don't forget to include your company's name and logo.

To reinforce your brand, always include your company name and logo on your sign! Because you want people to know who is running this promotion, your company name is crucial. Your logo is also significant because its design can stick out in the minds of customers, making your business more memorable.

Do not include an excessive amount of information 

The information on your promotional sign should be just enough to entice customers to come into your store or contact you for more information. You want to make sure that your sign does not visually overwhelm anyone and that everything on it is relevant to your message. For example, while you should include your company name and logo, you do not need to include your address, phone number, or other information that they can easily find through a quick google search. Search for the best' Custom signs near me.

Do make use of white space.

Your sign doesn't need to be filled for it to be effective. It is not only acceptable but even encouraged for your sign to have white space, that is, space that is devoid of words or design. The ideal amount of white space on your sign is 30-40% of the total area! Keep in mind that your white space can still be a color other than white while devoid of design.

Consider hiring a professional.

You want a sign that will last, and working with a professional is the best way to achieve that. You can be sure that your sign will be aesthetically pleasing and made with the highest quality materials when you work with VitalSigns, one of the best sign shops in Omaha, NE. Their in-house design team can advise you on which layouts, fonts, and colors will make your sign stand out, as well as how to create the best sign for your business. They can walk you through the entire process of creating a custom sign.

Get a unique sign, not a generic sign.

Custom signs are more expensive than generic signs, but they are better for your business. People often pass by generic signs, such as those that read "Sale," without giving it a second thought. One customized with your logo, colors, and specific sale, on the other hand, is more likely to catch their attention and entice them to enter.