While the average conversion rate for a website is around 2.35% of the traffic it generates, one can significantly increase this rate with proper marketing tactics. In exceptional cases, the percentage is as high as 11% of the overall traffic.

Business owners can increase website traffic by incorporating the following tips in their online marketing strategy.

1. USE SOCIAL MEDIA

While websites struggle to cross the 2.5% threshold, social media sites like Facebook converts about 9.21% of its traffic on average. At present, most of the world's population is spending approximately 2 hours and 22 minutes on social media each day.

That's a substantial chunk of time where they can view products or services, interact with businesses and potentially increase their brand visibility. Hence, engage customers directly on social media and interact with them by producing entertaining and informative content.

2. IMPLEMENT ROBUST SEO TECHNIQUES

Marketers can also increase website traffic by implementing the latest SEO practices. Without proper optimization, even highly informative content can fail to rank. Use keywords that potential consumers are searching for the most, give a proper structure to the content, use trending phrases and LSIs to make it more relevant. Also, try to avoid stuffing content with unnecessary information or images that might confuse the audience.

3. WRITE LONG-FORM CONTENT

While a content's length ideally should be as long as it takes to cover a particular topic in detail, one should try to keep it at the longer end of the spectrum. According to a Buffer article, the ideal length of a blog is around 1,600 words, while each of its paragraphs should not be more than 40-55 words.

Longer contents have more information, more sections that can potentially rank on their own, and small sections for multiple queries under a single topic's umbrella.

4. MAKE RELEVANT INFOGRAPHICS

Images or pictorial representation of any information is more attractive than a few sentences written on the same topic. If business owners can use these infographics to educate and help the target audience understand their business better, they can effectively increase readers' engagement with the brand. This increase in engagement can very well increase website traffic significantly.

5. TRY WRITING EVERGREEN CONTENT

Evergreen content includes Frequently Asked Questions, How-to tutorials, specific information, reference guides, and product reviews. This type of content helps to educate potential customers and builds the site's authority.

6. PUBLISH MORE LIST POSTS

List posts attract visitors and compel them to scroll through to find out more information from that post. Google understands that and ranks some of these lists as a featured snippet even above the top ranking result.

Due to its position, featured snippets have taken over the SERPs, and it is an excellent means for individuals who want to increase website traffic. Thus, creating content with a list of tips, steps, examples, etc., can become highly beneficial and grab more traffic.

7. TARGET INFLUENCERS

Social media influencers are a brand in themselves with a massive number of followers.  Business owners should bring their curated content in front of such popular influencers and leverage this social circle for promotion.

While these are some of the best ways to increase website traffic, marketers should implement extensive surveys to understand their audience on a more personal level. This will make the visitors feel more important, which will increase the chances of conversion.