2020 and 2021 witnessed the horrific and terrifying COVID-19 pandemic which shook the very foundations of the world. In such a scenario many people are wondering what is the scope of digital marketing in 2021. We will discuss this very topic in the present article.

Digital marketing has changed the way businesses and organizations conduct their operations and functioning completely. It has changed the meaning of advertising at a foundational level. Gone are the days of brick and mortar stores which used to be the only pickup and dropoff point for all of a customer’s purchases and inquiries.

Gone are the days of company representatives being the only reliable source of information about a company’s products and services. Gone are the days of billboards on the highways and newspaper advertisements. Digital marketing has changed the face of advertising and marketing forever. This history is taught in any decent PGP in Digital Marketing course.

What are the benefits of using digital marketing?

1. Companies are able to target audiences easily -

We live in the age of information. Today data is king. Nowadays, companies can make use of massive data sets to analyze the behaviour of customers and detect recurring patterns in it. They can then draw meaningful insights from the patterns and use them to take note of emerging trends in the behaviour of the customers. One can learn how to do this by getting a Digital marketing certification.

Using this information they can craft their advertisements in such a way that they can be targeted at the customers based on various characteristics related to the customers information about which the company has extracted from the data sets. These characteristics include the customers’ gender, age, location, interests, and education. All this is taught in any decent digital marketing course.

2. It requires a little investment but gives a very high RoI -

Traditional marketing is filled with risks as it requires a very high investment but there is no guarantee that the potential customers will even see the business or organization’s advertisements. Paraphernalia like print ads in newspapers and magazines, business cards, commercials on radio and TV, posters, brochures, and billboards are not very promising avenues of marketing one’s products or services.

However the story is completely different in the case of digital marketing. It requires very little investment up front and one can scale it as they grow. If the statistics are measured for each lead, digital marketing is 61 times less expensive than traditional marketing. This statistic is mentioned in any decent PGP in Digital Marketing course.

But the returns on the investment of digital marketing can be enormous. A well-made video advertisement can go viral on Youtube and bring in staggering amounts of money as revenue, converted leads, and interested customers. Information about the product or service can spread further through word of mouth if the viewers of the video become inspired by it. These techniques of marketing are elaborated upon in any decent Digital marketing certification.

3. Companies are able to reach mobile users -

There are an incredibly large number of mobile devices in the world. The total number of mobile devices in the world is estimated to be 14 billion and this number is projected to grow to a staggering 18 billion by the end of 2024.

Now there is no other way to reach this massive market of mobile users other than digital marketing, specifically through online digital platforms such as Youtube, Facebook, Instagram, and Twitter. They provide the only means to make contact with all those mobile users and bring them information and tasteful visuals about one’s products and services.

What is the scope of digital marketing?

These are the subdomains of digital marketing which are going to expand in the future and which are going to drive the progress of digital marketing -

1. Analytics -

Earlier, analysis was carried out after releasing the advertisement or the content. A digital marketer would publish an advertisement or a piece of content and then carry out analysis of its performance and impact a few weeks after the release date.

But now with the advent of sophisticated marketing tools and advanced computer science algorithms, digital marketers are able to carry out real-time analysis of the performance and impact of their advertisements and content. Analytics are taught in detail in any decent digital marketing course.

2. Social media influencers -

An unfortunate fact is that many companies around the world have lost their potential customers’ trust completely. There have been many advertisement scandals in which false information about the product or service has been parroted to the customers by the company’s advertisements and now the customers have grown weary of them. One can learn how to avoid this by taking a PGP in Digital Marketing course.

Now many companies have started to take the help of social media influencers for market their products and services. Social media influencers are those people whose channels on social media have a large number of followers who interact with the owner of the channel frequently. These social media influencers actually use the product or service and post honest and frank reviews on it on their social media channels, thus garnering much more trust and connection with the company’s potential customers.

3. Omni-channel marketing -

Nowadays it has come to the point that if a company does not have a presence on every major online digital platform, it is a black mark on their reputation. This is how ubiquitous online digital platforms have become. Now companies are expected to engage in an approach which is known as omni-channel marketing.

In this approach, a company creates content which is specialized for every different digital platform. For instance, if a company creates an advertisement for television, they should also create separate advertisements specialized and optimized for other channels such as Youtube and Facebook. One can learn how to do this by getting a  Digital marketing certification.

In this way they can provide seamless marketing to users who want to gather information about their products or services on different channels.

Impact of the COVID-19 pandemic -

The COVID-19 pandemic created huge opportunities for digital marketers, however devastating it was for the world at large. The whole world stopped going out of their homes and accessed all the information they required online. This created a huge increase in internet and electronic media usage and consumption and increased the field of opportunities for digital marketers.