Event Management Software Market was recorded at USD 7213.6 million in 2023, which is estimated to be at USD 7943.6 million in 2024 and projected to reach USD 16726.9 million by 2031, growing at a CAGR of 11.22% from 2024 to 2031. In the scope of work, the report includes solutions offered by companies such as Arlo, Stova, Eventdex LLC, RingCentral, Inc., Cvent Inc., Zoho Corporation Pvt. Ltd., Accruent, Eventbrite, Vconfex, ACTIVE Network, LLC. and others.

Key Industry Developments:

April 2024 (Partnership): Cvent collaborated with Maestro PMS, revealing an integration between Cvent’s room block management system, Cvent Passkey, and Maestro’s comprehensive Property Management System solution. The interface resulting from the integration of Maestro PMS and Cvent provides a self-serve planner portal, empowering event planners to efficiently manage their rooming lists and optimize occupancy rates.

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List of Key Companies in Event Management Software Market

• Arlo
• Stova
• Eventdex LLC
• RingCentral, Inc.
• Cvent Inc.
• Zoho Corporation Pvt. Ltd.
• Accruent
• Eventbrite
• Vconfex
• ACTIVE Network, LLC

Key Market Drivers:

Digital Transformation: As businesses continue their digital evolution, the adoption of software solutions to manage events more efficiently has become essential. Event management software offers seamless integration of scheduling, registration, marketing, and analytics features that allow companies to optimize the planning and execution of events, whether in-person, hybrid, or virtual.

Growing Virtual Event Industry: The shift towards virtual and hybrid events, accelerated by the pandemic, has created a surge in demand for cloud-based event management solutions. These platforms enable organizations to engage audiences worldwide, offering interactive experiences such as live streaming, virtual networking, and digital exhibits. This transformation is expected to drive market expansion, especially in corporate and educational sectors.

Improved Customer Experience: Event planners are increasingly focusing on delivering personalized experiences. EMS solutions leverage data analytics to tailor events to attendees' preferences, driving higher engagement and satisfaction. Advanced features such as AI-driven attendee matchmaking, real-time feedback collection, and post-event analysis contribute to enhanced experiences.

Adoption Across Diverse Industries: The EMS market caters to a wide range of sectors, including corporate, government, education, and event planning firms. Corporate events, such as product launches and conferences, have particularly driven the demand for innovative event software solutions. Governments and educational institutions are also utilizing these platforms to manage public events, seminars, and workshops effectively.

Regional Insights:

North America: As the most prominent region in the EMS market, North America benefits from the presence of key players, advanced technological infrastructure, and a high rate of adoption of digital solutions.

Europe: The growing number of conferences, exhibitions, and corporate events in Europe has spurred demand for EMS solutions.

Asia-Pacific: APAC is anticipated to witness rapid growth due to increasing digitalization and the rising importance of virtual events in emerging markets such as India and China.

Middle East & Africa: Governments and corporations in the Middle East are adopting EMS to manage large-scale events such as expos, conferences, and public gatherings.

Future Trends

AI and Machine Learning Integration: AI-driven EMS solutions are expected to revolutionize event planning by automating processes such as attendee matchmaking, personalized content recommendations, and predictive analytics for better decision-making.

Sustainability in Event Management: With growing awareness of environmental impact, EMS providers are introducing tools to measure and reduce the carbon footprint of events, encouraging the adoption of eco-friendly practices.

Increased Mobile Application Use: Mobile apps are becoming an essential tool for real-time event management, providing features like live polling, networking, and instant notifications, which enhance attendee engagement and event outcomes.

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