These technologies play a major role in pest control, crop protection, weeding, and several other vineyard applications. Conventional vineyard management methods, which are majorly led by manual labor, are projected to be surpassed by autonomous equipment because of providing precision in vineyard operations. There are several trends that pave the way for digitalization and the adoption of smart technologies in the vineyard industry. Dry farming in vineyards is one such trend that aims to reduce environmental damage and the wastage of water through vineyard operations. It involves minimal usage of water, reliance on rain, informed usage of water, etc.

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The smart vineyard management market was valued at $1.21 billion in 2021 and is projected to reach $2.15 billion by 2027, growing at a CAGR of 10.08% during the forecast period 2022-2027. Owing to the growing market for grapes and vineyards, the growth in the Smart Vineyard Management Market is expected to be driven by the increasing need for digital and smart vineyard monitoring and management systems and solutions.

The smart vineyard management market is still in a nascent phase. Increased corporate investments and research and development activities are underway to develop smart vineyard management technologies and products, which are expected to increase due to the growing need to reduce vineyard losses and automation in the vineyard industry.

Smart Vineyard Management Market (by Application)

The growing trend for advanced technologies and smart vineyard management systems being used in a vineyard, along with the increasing need for crop management and yield monitoring, and weather tracking, has led to the demand for the smart vineyard management market. Smart vineyard management systems provide data that assist farmers in accurately monitoring and optimizing crops by adapting to the constant environmental changes. The major applications of smart vineyard management include yield monitoring, crop scouting, harvesting, irrigation management, and others.

Smart Vineyard Management Market (by Technology)

Smart vineyard management products come equipped with various types of technologies and advancements. These technologies comprise sensing, variable rate technology (VRT), guidance, and others. Sensing solutions are integrated with data analysis software solutions which help the growers in processing the extracted vineyard information. Variable rate technology includes the usage of sensors and decisions based on data, thus received, in real-time. The guidance majorly comprises the global positioning system (GPS) and global navigation satellite system (GNSS) technologies which are applied in the viticulture industry for navigation purposes.

Smart Vineyard Management Market (by Region)

The smart vineyard management market is anticipated to witness significant growth over the forecast period, especially in North America, Europe, the U.K., Asia-Pacific, and China. This significant growth is majorly attributed to the increased integration of technology in the agricultural sector along with government initiatives to support the same.

Analyst Thoughts

According to Rakhi Tanwar, Principal Analyst, BIS Research, “The smart vineyard management market is expected to be a great replacement of conventional vineyard management equipment and solutions. Owing to the increasing adoption of digital vineyard management solutions in developed countries and the lack of skilled labor, the smart vineyard management market is expected to show significant growth in the near future. Through a better adoption of these technology-based products and services, the consumers' demand for quality grapes and their products and less wastage of resources can be met.”

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Recent Developments in the Global Smart Vineyard Management Market

  • In March 2022, AGRIVI partnered with Eviit GmbH to bring digital agriculture solutions for various applications, including vineyard management, to Germany.
  • In January 2022, YANMAR HOLDINGS CO., Ltd. unveiled the YV01 autonomous spraying robot for use in vineyards. The YV01's electrostatic spraying mechanism is flexible, lightweight, and environmentally friendly, which ensures extremely accurate spraying on vines.
  • In December 2021, Deep Planet set up its Australian headquarters in Adelaide, South Australia, to get into the Australian wine tech market.
  • In October 2020, Elmibit d.o.o. announced the exploration of new market opportunities as a part of the support received from the INNOWWIDE open call.