Moscato Wine Market Size to Surpass USD 4,173.6 Million | Sula Vineyards, Bartenura, Riunite, Barefoot Cellars
Moscato Wine was valued at USD 1,813.5 million in 2023. The market is projected to reach USD 4,173.6 million by 2031, growing at a CAGR of 11.00% from 2024 to 2031.
In the global wine landscape, consumers are looking for alternatives to conventional grape wine and are opting for a new variety of wines with low alcoholic content. Moscato, recognized for its fruity and floral notes, is an ideal low-alcoholic beverage that has gained significant traction in the past few years. Its inherent sweetness provides a natural flavor profile that is preferred by consumers and has played a key role in fueling market growth.
Moreover, the rise in popularity of flavored wines, and the boost of the growth of the moscato market can be attributed to a younger demographic of wine enthusiasts. Millennials and Generation Z, in particular, are more proactive in exploring innovative beverages. Moscato's sweet and flavorful profile makes it a favored choice in this demographic.
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Top Key Players Analysis:
- Sula Vineyards
- Stella Rosa
- Barefoot Cellars
- Castello del Poggio
- Bartenura
- Riunite
- Jacob's Creek
- Roscato
- Paolo Saracco
- Yellow Tail
By 2023, Europe will be the largest region in the moscato wine industry, with a valuation of USD 679.4 million. The region's robust demand for flavored wines and high per capita wine consumption are the primary causes of this supremacy.
Competitive Landscapes:
The study on the global moscato wine market will offer insightful information, with a focus on the industry's fragmentation. Leading companies are concentrating on many crucial business approaches, including collaborations, mergers and acquisitions, new product developments, and joint ventures, in order to broaden their range of products and boost their market shares in various areas. A wide range of strategic initiatives are included in expansion and investments, including financing R&D, establishing new production facilities, and supply chain optimization. There could be room for market expansion with these approaches.
Key Insights:
- By moscato wine types, moscato giallo is projected to show highest growth rate of 11.96% over the forecast period
- By nature, the conventional moscato wine segment is anticipated to grow at 10.66% CAGR in the forthcoming years
- Based on region, Europe held a substantial market share of 37.46% in 2023
Global Moscato Wine Market is segmented as:
By Moscato Wine Types
- Moscato Bianco
- Moscato Rosa
- Moscato Giallo
- Others
By Nature
- Organic
- Conventional
By Distribution Channel
- Hypermarkets/Supermarkets
- Specialty Stores
- Liquor Stores
- Online Retailers
- Others
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