Agriculture technology-as-a-service is a business model that allows the customers to procure their desired agriculture technology (equipment or software) as a service under different affordable pricing models rather than acquiring them as a one-time purchase. Two of the most popular pricing models under agriculture technology-as-a-service include the pay-per-use (PPU) and subscription models. Agriculture technology-as-a-service business models provide the growers with certain features such as easy scalability and upgradation, convenient accessibility, quick deployment, and reliable data backups.

The global agriculture technology-as-a-service (ATaaS) market  was valued at $1,606.9 million in 2022 and is expected to reach $3,438.6 million in 2027, with a CAGR of 16.43% during 2022-2027. The growth in the global agriculture technology-as-a-service market is expected to be driven by growing demand for precision agriculture solutions from small-scale farmers.

Impact of COVID-19

The supply chain for the majority of the industries across the globe got impacted due to the COVID-19 pandemic, including the agriculture technology-as-a-service industry. During the COVID-19 outbreak, the supply chain of the agriculture industry was disrupted. During the COVID-19 pandemic, agricultural production was hindered for farmers, which led to a decrease in their revenue generation. This has left the farmers in no position to invest in modern agricultural equipment.

Agriculture Technology-as-a-Service Market by Technology

The global agriculture technology-as-a-service market in the technology product segment is expected to be dominated by data analytics and intelligence solutions. Data analytic solutions have the ability to increase agricultural production and are expected to drive the agriculture technology-as-a-service market.

Agriculture Technology-as-a-Service Market by Application

The global agriculture technology-as-a-service market in the application segment is expected to be dominated by yield monitoring and mapping. The high market share and growth potential associated with yield mapping and mapping is expected to drive the global agriculture technology-as-a-service market.

Download Our ToC Click Here

Agriculture Technology-as-a-Service Market by Region

North America is expected to generate the highest revenue in 2020. The large market share of the region has been attributed to the increased application of automation and control systems in most of the countries and the rising adoption rate of smart farming practices leading to increased adoption of agriculture technology-as-a-service. The North America market for agriculture technology-as-a-service is expected to witness a moderate growth as of CAGR 21.93% in the forecast period.

Key Market Players and Competition Synopsis

365FarmNet GmbH, Accenture plc, AGCO Corporation, Agrellus, Inc., Agrivi, Airbus S.A.S, AT&T Inc., Ceres Imaging Inc., CLAAS Group, CNH Industrial N.V., Cropln Technology Solutions Pvt.Ltd., Deere & Company, DeHaat, Fujitsu Limited, Harvest Automation Inc., Hexagon Agriculture, IBM Corporation, Intertek Group plc, Kubota Corporation, Microsoft Corporation, Naio Technologies, Nutrien AgSolutions, Inc., Parrot SA, Pixhawk, Precision Hawk Inc., Raven Industries Inc., Robert Bosch GmbH, SGS S.A., Small Robot Company, Syngenta AG, SZ DJI Technology Co. Ltd, Taranis, Teejet Technologies, Topcon Corporation, Trimble Inc., Yanmar Co. Ltd.

Request A Free Sample Click Here

The companies that are profiled in the report have been selected based on the selective pool of players, primarily Tier-1 (holding 50-60% of the market), mid-segment players (comprising 30-40% share), and small and emerging companies (holding the balance 10-20% share), based on various factors such as product portfolio, annual revenues, market penetration, research, and development initiatives, along with a domestic and international presence in the agriculture technology-as-a-service industry.

Recent Developments in Global Agriculture Technology-as-a-Service (ATaaS) Market

• In November 2022, a new generation of monitoring robots called Tom v4 was launched by Small Robot Company. The commercialization of this product to both farmers and corporations is a major milestone. With a ground sample distance of 0.28mm per pixel, Tom v4 is one of the highest-resolution crop-scanning technologies. As a result, Tom can detect early signs of disease outbreaks and see individual water droplets on leaves.

• In October 2021, Kubota and Topcon signed a collaborative research agreement in smart agriculture. The companies will work together to innovate for future commercialization through collaborative research in smart agriculture, bringing together the technologies and know-how developed by each company.

• In October 2021, Naïo Technologies announced plans to expand internationally in the agricultural robotics market. With the aim of consolidating its worldwide growth and launching a new robot-as-a-service (RaaS) model, the company is moving beyond its technology innovation context.In August 2021, Deere & Company acquired Bear Flag Robotics, an agriculture technology startup based in Silicon Valley. Bear Flag's technology enables a machine to perform autonomously. Bear Flag's technology complements Deere's technology initiatives and goals to help farmers achieve the best possible outcomes and solve meaningful challenges through advanced technology, including autonomy.