Global Location Analytics Market

The GMI Research expects that the Location Analytics Market will notice an augmentation in demand over the forecast period. This is because of their ability to comprehend data through a location-specific view, assistance to enhance the efficiency of decision making, and the growing use of these applications.

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Introduction of the Location Analytics Market

According to the global location analytics market research report, Location Analytics refers to the procedure of procuring insights from geographical data to visualize information of the business that includes the geographic component. The analysis can be made for real-time and historical geographical data. Real-time location analytics can help to trace live locations like courier and postal services to keep track of package delivery in real-time. The historical or geographical data is used across the retail sector to examine customer habits.

Key Players of Market:

• Pitney Bowes, Inc.
• Alteryx, Inc.
• Galigeo
• GeoMoby
• SAS Institute
• Esri
• Microsoft Corporation
• Oracle Corporation
• Cisco Systems, Inc.
• IBM Corporation

Location Analytics Market Dynamics

The development of the internet of things (IoT) and the increasing need for intuitive analysis and location-based analytics among customers to expand the productivity of business are supplementing the growth of the global location analytics market size. In addition, the massive usage of dimensional data for various data sources, which include GPS devices, tablets, cameras, social media, sensors, smartphones, and social media, will strengthen the global location analytics market opportunities. Moreover, the analytics application is increasingly deployed by small and medium-sized organizations to improve risk analysis owing to its economical cost will fuel the market share. However, issues like data protection, connectivity, and incorporation are hampering market growth.

Component Segment Drivers

Based on components, the software is predicted to witness faster growth because of the rise in the acquisition of analytics across the organization to offer personalized and coherent products and services to customers. The software also enables companies of all sizes to acquire a competitive advantage with surveys, which fuel the location analytics market size. Moreover, services will lead the market due to its aggravating demand across end-users to certify enhanced operations of software throughout the process.

Regional Drivers

Based on the geography, North America is contemplated to lead the market over the forecast period. This is due to the massive support for technology and increasing trends in mechanization. Moreover, the soaring endorsement by various industries like government & defense and IT & telecommunication will drive the location analytics market share.  For example, in 2019, AT&T, an American multinational corporation, merged with the U.S. Department of Energy's Argonne National Laboratory to accomplish a Climate Change Resiliency Project to prepare and adapt to climate change events.

Location Analytics Market Segmentation:

Segmentation by Component

• Solution
• Services

Segmentation by Location

• Indoor
• Outdoor

Segmentation by Application

• Risk Management
• Emergency Response Management
• Customer Experience Management
• Remote Monitoring
• Others

Segmentation by Verticals

• Retail
• Manufacturing
• Transportation and Logistics
• Energy and Utilities
• Government and Defense
• Others

Segmentation by Region:

• Asia Pacific
  • China
  • Japan
  • India
  • Rest of APAC
• North America
  • United States of America
  • Canada
• Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Rest of Europe
• RoW
  • UAE
  • Brazil
  • South Africa
  • Saudi Arabia

About GMI Research

A consulting and market research company offering enterprises with business insights and market research reports. The team collects all the information about different industries with the help of internal and external databases. The emphasis of the organisation remains to acknowledge our clients with the approaching opportunities and challenges faced by different industries. The team of experienced analysts assists clients to recognize the influence of market size, share, drivers, growth opportunities, etc.. We offer a complete guidance to our clients to help them take a managerial and actionable decision. Our organisation got spotlighted in the Silicon India Magazine list published in 2018 as the Most Promising Market.

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