Instagram is inarguably one of the most popular visual platforms in the world. The photo and video-sharing app have more than a billion users per month. Instagrammers used this opportunity to send millions of visuals and direct messages daily.

Whether you are an upcoming brand or you are already a household name in your industry, stories are a great way to stay connected with your customers, build a great brand identity and market your products and services to Instagram viewers.

If you are still second-guessing getting started with  Instagram stories, this article has some of the most telling Instagram stories stats and facts. These stats and facts are so telling that they will instantly get you convinced.

Here they come;

1. Instagram stories has more than 500 million users daily.

 (Source: Business insider).

This comes as no surprise. Instagram has more than a billion active users per month. This data shows an incredible increase over the years. In 2018, the number of people that use Instagram daily is around 400 million.

For businesses, it's will be good to know that one-third of the most viewed Instagram stories are published by brands. Plus, every one in five stories leads to a businesses discussion.

2. 86% of Instagram users post stories

(Source: 99firms)

According to research conducted by a well-known social marketing firm,  86% of Instagram users use stories. This means that nearly all users on Instagram post stories. For reference, 36% of businesses use Instagram stories to promote their products.

Feels like your business is the only one missing out on the tremendous opportunity? Take the plunge today.

3. About 60% of millennials post or watch Instagram stories

(Source: Statista)

It's no news that Instagram stories are an attractive way to engage in this generation. In general, Instagram has roughly 33% of users whose age range is between 25 to 35 years old.

More so, about 39% of Gen Z and 31% of millennials use Instagram stories while more than two-thirds of users under 34 years of age are the most active Instagram story viewers.

4. In the US, marketers use one-third of their Instagram budget for ads on stories

(Source: (eMarketer)

The most common marketing approach used by the Instagram marketer in the US shows that Instagram stories ads are growing in popularity. In the past, marketers use around 90% of their budget on Instagram feeds ads. Today, statistics revealed that 31% of Instagram's budget is used for stories ads, while much more- two-third of the marketing budget is spent on feeds.

This is likely to improve over time. Marketers are now opening their eyes to the windows of opportunity opened by Instagram stories.

5. Over 50% of businesses on Instagram produce Instagram stories

(source: Instagram)

In statistics revealed by Instagram, more than half of businesses that use Instagram post stories. Stories allow businesses, startups, and brands to broadcast live events and timely content to their viewers. Behind-the-scenes and influencers' takeovers are very popular with brands.