Toilet Paper Market:

The GMI Research forecast reveals that the Toilet Paper Market is expected to perceive a significant CAGR over the forecast period. This is attributed to the escalating utilization of toilet paper, especially for the hospitality sector, as a result of the increasing tendency to travel and accelerating working population.

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Introduction of the Market

According to the global toilet roll paper market report, Toilet paper refers to a tissue paper product required to clean the rectum and adjoining area of feces after defecation. In other words, it provides a layer of protection to the hands during all these processes. The advanced toilet paper is uniquely designed to get perished in the septic tanks, whereas other bathrooms and facial tissues cannot be decayed.

Toilet Paper Market’s Major Manufacturers:

  • P&G
  • Essity
  • Kimberly – Clark Worldwide, Inc.
  • Georgia- Pacific
  • Angel Soft
  • Caprise Paper Products Pty Ltd.
  • Naturelle Ltd.
  • Seventh Generation Inc.
  • Green Forest Unscented Bathroom
  • Kirkland Signature

Toilet Paper Market Dynamics

The surging usage of toilet paper, especially across the hotels, offices, hospitals, and residential areas, is a prominent factor stimulating the growth of the global toilet paper market. In addition, the growing environmental problems and rising need for public sanitation and hygiene will stimulate the consumers to choose these products. Moreover, the ongoing improvement in the physical and chemical properties of paper is propelling market growth. Besides this, the mounting per capita income and remarkable alterations in the appearance of products, as well as the aggravating research and development activities, have bolstered the market growth.

Furthermore, the leading market players are increasingly involved in launching superior toilet paper by implementing the best quality raw material to improve their softness, which will thereby supplement the market growth.  However, according to the toilet paper market analysis, the instability in the prices of pulp has impacted the production of paper, which may hamper the toilet paper market size. This is because the prices of pulp depend on factors like foreign producers and seasonal demand. Moreover, the accessibility of substitutes will restrain the market growth.

 Product Type Segment Drivers

On the basis of product type, the one-ply is contemplated to capture the largest share in the market because of the robust demand for cheaper toilet paper among consumers. Also, the paper includes extra sheets on a roll; thereby, offering additional footage, and is less thick as compared to the two-ply toilet paper, which is offering an enhanced experience.

Raw Material Segment Drivers

Based on Raw Materials, the recyclable segment is projected to expand at a faster growth over the coming years because of the aggravating consumer recognition towards the environment in order to reduce wastage, fuelling the toilet paper market analysis size.

Toilet Paper Market Segmentation:

Segmentation by Raw Material:

  • Virgin Paper
  • Recyclable

Segmentation by Product Type:

  • One-ply
  • Two-ply
  • Others

Segmentation by Distribution Channel:

  • Hypermarkets and supermarkets
  • Departmental stores
  • Online stores
  • Others

Segmentation by Region:

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

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