Overview
The online classified market is anticipated to witness healthy growth from 2018- 2023, a research report suggests. Growing at a CAGR of 20.2%, the market is projected to reach US$463,033.3 million by 2023. Affordability of online classifieds is expected to support the market growth along with increasing penetration of smartphones. As predicted by analysts, cyber breaches will negatively affect the market’s performance from 2018- 2023. During the forecast period, the market will be supported by rising penetration of media and affordable and easy means.
This market report presents the detailed profile of major Online Classified Market players and their upcoming market strategies and recent developments over the forecast period
An increase in fraudulent activities on the other hand will challenge advertisement marketplace sector based organizations functioning in the global online classified market. Analysts have split the market into type, business model, and revenue source segments based on products and services. Advertisement marketplace based companies have been profiled. Growing number of fraudulent activities is set to affect the global market during the forecast period 2018- 2023. The report also provides the market’s performance forecasts till 2023. Strategies of advertisement marketplace based companies are studied. The advertisement marketplace sector itself is supported by a rise in smartphone users as well as the booming retail e-commerce industry. During the forecast period 2018- 2023, the online classified market is set to witness a healthy growth across type, business model, and revenue source segments as well as regional markets.
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Competitive Landscape
The global online classified market research report brings a comprehensive study of type, business model, and revenue source market segments, regional analysis, and advertisement marketplace vertical based company details of key players. As the forecast period 2018- 2023 will bring new opportunities for the market owing to adoption of social platforms and increase in mobile advertisement, the market is set to grow at a compound annual growth rate of 20.2% and is predicted to reach a value of US$463,033.3 million by 2023. With SWOT analysis of advertisement marketplace sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as rise in fraudulent activities and payment frauds, companies in the advertisement marketplace sector can change the way business is done.
Online Classified Market Players
- Masig (Singapore)
- Singapore Press Holdings Ltd. Co. (Singapore)
- Syoknya (Malaysia)
- Jualo (Malaysia)
- Craigslist (US)
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Market Segmentation
The advertisement marketplace sector has seen growth across type, business model, and revenue source segments owing to increase in broadband service providers and growing internet penetration. To study the market, analysts have further segmented type, business model, and revenue source into banner classified, mobile classified, search engine marketing (SEM), social media classified, and website classified on the basis of revenue source. The market is further segmented into business model sub segment which is split into vertical model and horizontal model. Additionally, the online classified market on the basis of type is segmented into health classified, service classified, and product classified.
The segmental analysis presented in the report provides advertisement marketplace field based organizations insights into key growth factors such as increasing global youth population as well as challenges such as gateway vulnerabilities the market will face from 2018- 2023. Broader platform over traditional advertising and cost-efficient and convenient are some of the key factors having an influence on advertisement marketplace industry based companies, suggest analysts as per the online classified market report. But the report also identifies payment frauds and random redirections as major threats companies in the advertisement marketplace will face till 2023.
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Regional Overview
Advertisement marketplace market based companies in the online classified market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. Increase in mobile advertisement will be a key growth driver for regional markets. However, gateway vulnerabilities will turn out to be a threat. For the forecast period 2018- 2023. Each of these regional markets are studied in the report. Starting from North America, the regional market and advertising marketplace vertical based companies are spread across the United States, Mexico, and Canada.
An increase in fraudulent activities will turn out to be a major challenge from 2018- 2023. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by increase in mobile advertisement through mobile devices as well as adoption of social platforms, suggests the report. Similarly, the advertisement marketplace sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the online classified market covers the Middle East and Africa. The global online classified market forecasts based on the findings are presented for the forecast period till 2023.
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