Market Analysis 

The global social media security market growth will touch USD 1.9 billion at a 17% CAGR during the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Social media security, simply put, is the process to analyze information security that deals with planning and implementing security measures for protecting the integrity of social media against malware. 

Various factors are fuelling the global social media security market growth. As per the recent MRFR market estimates, such factors include the rapidly adopting social media platforms as a communication channel, strict government regulations and compliance needs, growing security attacks on social media platforms, increasing number of internal security risks such as money laundering, fraud, and cyber terrorism, rising trend of e-commerce, and the increasing need to protect personal and confidential information. The additional factors adding market growth include the rising number of malware attacks through social media platform, increasing use during COVID-19 pandemic, increasing adoption of BYOD trend among enterprises, and the increasing use of social media platforms on smartphones. 

On the contrary, risk associated with social engineering, failure to understand the organizations exact needs, and lack of common laws across countries and cross-boundary location of servers may limit the global social media security market growth over the forecast period. 

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Market Segmentation 

The MRFR report throws light on an inclusive segmental analysis of the global social media security market on verticals, solution, security type, deployment, and organization size. 

By organization, the global social media security market is segmented into SMEs and large enterprise. Of these, the large enterprise will lead the market over the forecast period. 

By deployment, the global social media security market is segmented into on-premise and on-cloud. 

By security type, the global social media security market is segmented into cloud security, network security, endpoint security, mobile application security, and web based security. Of these, the network security and cloud security segment will dominate the market over the forecast period. 

By solution, the global social media security market is segmented into compliance, data security, advanced threat protection, risk monitoring, and others. Of these, the risk monitoring segment will spearhead the market over the forecast period. 

By vertical, the global social media security market is segmented into education, government, healthcare, retail and ecommerce, media and entertainment, IT and telecommunication, BFSI, and others. Of these, the retail and ecommerce segment will have the lions share in the market over the forecast period. 

Regional Analysis

By region, the global social media security market covers the recent trends and growth opportunity across Europe, the Asia Pacific (APAC), North America, and Rest of the World (RoW). Of these, North America will lead the market over the forecast period. Key players from Canada and the US spending a large share on R&D of security solutions for safeguarding enterprise data, growing adoption of social media platforms in enterprises to stay connected, the rising penetration of enterprise social media and security challenges related to it such as compliance management and meeting strict compliance regulations, improvements in the internet infrastructure, adoption of social media platforms by large organizations, and the growing trend of social media among organizations for business purposes that is boosting the need for advanced security solutions to secure the data and monitor malicious activities are adding to the global social media security market growth in the region. Besides, the presence of key providers, rapid penetration of enterprise social media, regulatory reforms, the need to monitor the social media activity of employees, and increasing need for organizations to protect their confidential data on social media platforms is also adding market growth. 

In the APAC region, the global social media security market is predicted to grow at a fast pace over the forecast period. Government initiatives supporting the growth of SMEs as they need social media security solutions as they are increasingly adopting social media platforms for advertising, branding, and increasing their customer base, the presence of huge social media user base, and drastic boost in the adoption of social media platforms for business purposes by organizations are adding to the global social media security market growth in the region. 

Key Players 

The eminent players profiled in the global social media security market report include Social Sentinel, Inc. (US), Centrify Corporation (US), Digital Shadows Ltd (US), Hootsuite Inc. (Canada), LookingGlass Cyber Solutions, Inc. (US), SolarWinds Worldwide, LLC (US), Proofpoint (US),  Centrify Corporation (US), Broadcom (CA Technologies) (US), Symantec Corporation (US), Micro Focus (UK), Trend Micro Inc. (Japan), Sophos Ltd (UK), RiskIQ (US), and ZeroFOX (US), among others. 

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