Ad Server Software Market Size, Status and Forecast. The reports forecast the ad server market by type, verticals and region. It highlights COVID-19 impact on the ad server industry.

Description

Ad Server Market: by Type (Publisher Ad Servers and Advertisers Ad Servers, and Others), by Deployment Model (Cloud-Based and On-Premises), by Vertical (Transportation and Logistics, Consumer Goods and Retail, Manufacturing, Media and Entertainment, and Others), and by Region – Global Industry Sizing, Growth, Trend, Opportunity, and Forecast (2020–2025)

Ad Server Market report covers a thorough analysis of the market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by the key market players operating globally. It entails an in-depth analysis of the factors influencing the global market and market statistics indicating region wise and segment-wise market share/growth analysis. The report's study will outlook one of the most exhaustive analyses of the market, capturing all the aspects of the ad server industry.

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Ad Server Market Industry Overview:   

The ad server market size is expected to witness a CAGR of 5.2% during the forecast period (2020-2025). The ad server is a software platform that enables a range of solutions for the advertising of businesses, namely media or advertising, campaign planning, buying, and selling inventory. This further includes ad operations such as trading or physically inserting an ad into media, targeting an ad at a specific geographic location or targeted audience, automatically modifying an ad for better impact, and tracking or measuring and reporting on an advertising campaign.

Factors Affecting the Ad Server Market Over the Forecast Period:

• Ads basically help in the promotion and expansion of business, new products, offers, and others, and are very effective in the nature to increase the publicity through TVs, radios, the internet, and others. With the rising number of businesses and enterprises across the globe, the demand for ad servers is expected to increase during the forecast period.
• Rapid penetration of the internet and digital marketing is expanding the online advertisements and hence fueling the growth of the ad server market across the globe.    
• Ad sometimes leads to misleading information which declines the growth of the ad server market.

Impact of COVID-19 on Ad Server Market:

The outbreak of the COVID-19 pandemic will have a significant effect on the ad server market. Due to the worldwide outbreak of COVID-19, the business operations of retailers, manufacturing hubs have negatively impacted, which in turn, led to the growth of the online distribution channel for the essential goods. Various retailers globally have moved to the brick-and-click model from the brick-and-mortar model. This, in turn, has increased the online advertisements of websites, leading to the growth of the ad server market. Therefore, considerable growth in the ad server market value can be expected in 2020, considering the economic impact of the COVID-19 pandemic on the ad server industry.

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Scope of the Report:

The report outlines the study of the global ad server market based on type, deployment model, and end-user.

Based on type, the ad server market is segmented into-

• Publishers Ad Servers
• Advertisers Ad Servers
• Others

Based on the deployment model, the ad server market is segmented into-

• Cloud-Based
• On-Premises

Based on end-user, the ad server market is segmented into-

• Transportation and Logistics
• Consumer Goods and Retail
• Manufacturing
• Media and Entertainment
• Others

Geographical Outlook:

The ad server market has been segmented into five geographical regions, namely, North America, Asia Pacific, South America, Europe, and the Middle East and Africa. In 2019, North America held the largest share in the global ad server market followed by Europe and the Asia Pacific. North America is further estimated to dominate the ad server market during the forecast period. Moreover, Asia Pacific is expected to project the highest CAGR in the global market over the forecast period.

Ad Server Market Key Competitors Include:

The ad server market is highly fragmented, with the presence of a large number of small players across the globe. The key ad server market players operating in the global market include –

• Adform
• Adobe Systems Inc.
• AdRoll
• com Inc.
• AppNexus
• Centro
• Comcast Corporation
• Criteo S.A
• Dataxu 
• Facebook, Inc.
• Google LLC
• Index Exchange Inc. (US)
• MediaMath, Inc.
• Neustar
• OpenX Technologies Inc.
• Oracle Corporation
• PubMatic Inc.
• com, Inc.
• The Rubicon Project
• The Trade Desk

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