NBA 2K21 is out now on PS4, Xbox One, Nintendo Switch, PC, PS5, Xbox Series X, and Apple Arcade.

With extensive improvements upon its best-in-class gameplay and graphics, community and competitive internet features, and NBA 2K21 MT Coins profound, varied game modes, NBA 2K21 offers one-of-a-kind immersion to all aspects of NBA basketball and culture - where Everything is Game."

Burger King ties NBA 2K21 trick shot challenge to real-world benefits

The hamburger chain utilized in-game editing tools to make a custom made court, called The Menu Court, which features several of its most popular menu items. Players who finish a shot out of a product mark can post a video into Twitter tagging Burger King and NBA2K with the hashtag #BKMenuCourt to redeem the real-world equivalent of the goods.

Burger King partnered with Spanish content founders RobertPG and Papigavi o Vituber to promote the campaign on Twitch and YouTube. Agency David Madrid helped design the effort that taps into skyrocketing customer interest in gaming and streaming.

Burger King is targeting the gamer cohort via an immersive digital experience that connects back to real-world rewards. By embedding The Menu Court at NBA 2K21, the brand has a chance to Buy MT 2K21 engage customers who are spending massive amounts of time playing on consoles while cooped up at home throughout the pandemic. The stunt's mix of interactivity and menu incentives may appeal to an otherwise choosey, ad-averse customer group.