Google Gallery Ads

Posted 2021-04-25 04:26:35

Discover Gallery Ads

Everything you need to know Concerning Gallery Ads

On May 15 and 16, in California, the 2021 Google Advertising Live Happened.

It was through this event that Google presented its latest innovations concerning advertising formats and tools. One of them, Gallery Ads.

What is Gallery Advertising?

Gallery Advertising is a brand new format for interactive advertisements.

The Gallery Ads format allows you to offer a carousel of pictures ranging from 4 to 8 photographs max. Each image is accompanied by a slogan of up to 70 characters. The name appears over the images and remains there despite the visitor scroll through the pictures.

This will help attract consumers from the pre-purchase research phase. Google will show these ads at the Peak of the outcomes

Mobile search

Tests have revealed that Gallery Ads allows over 25% more interactions in comparison with traditional ad formats.

Which are the Benefits of Gallery Ads?

The usage of Gallery Ads allows differentiation between different products and services, campaigns, and more effective communication of your business value.

The Gallery Advertising format can be a massive asset for BtoB and BtoC companies.

By way of instance, a BtoC company -- consequently which turns to personal customers -- that attaches great importance to the visual, must try this marketing format.

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A series of photos of your products displayed directly on the research results of people' cellphones, can make you very convincing. Not only is the first impression often the perfect one, but the human brain processes images 60,000 times faster than texts. . This advertisement format will consequently capture the attention of your customers better and they will recall your merchandise more than with simple text.

Take the example of a father searching for the ideal family restaurant to take his kids to dinner. By doing his Google searches, he'll see the carousel of their best photos of tasty food from your restaurant. A few who want to get their next destination for the summer and who kind"tropical vacation" on Google, won't be able to resist the series of photographs showing the magnificent resort beside the paradisiacal beaches.